Eixample Talks

Eixample Talks

From Penedès to Tokyo: how Catalan food travels in an uncertain world

A bottle of Penedès cava opened in a Tokyo restaurant. A ham made in Osona tasted at a table in Seoul. An apple from Lleida that ends up in a supermarket in northern Europe. Every day, thousands of Catalan agri-food products travel thousands of kilometers to reach consumers around the...
Eixample Talks

The new rules of agri-food export, in the next Eixample Talks

Redacció TheNBP
Catalunya exports food and beverages to more than 200 markets around the world every year. From Penedès wines and cavas to olive oil, meat products, and value-added gastronomic specialties, Catalan agri-food has carved out a niche in international markets and has become one of the most dynamic sectors of the...
EIXAMPLE TALKS

Investing in culture, from initial risk to a strategic opportunity

A bus suspended in the air, held by a hot air balloon, flies over an unknown territory. Inside, dozens of players await the moment to jump. When they do, they don't know exactly where they will land or what resources they will have. "You launch yourself and you don't really...