Tourism Week
Tourism is everywhere, yet its role as a driving force across culture, the economy, society and business often goes unnoticed. In Barcelona, this is not a recent phenomenon but the result of a long-term vision that has embraced visitors as an opportunity to shape the city’s evolution and project it onto the global stage. From Joan Miró’s artistic interventions, conceived as a universal gesture of welcome, to the transformative momentum sparked by the 1992 Olympic Games....