When summer arrives, it's time to enjoy hotel terraces, and every year we have a must-visit list of places. The question many of us ask ourselves retailersis why many of these establishments tend to be a place solely for the stay and enjoyment of guests, and the trend of opening them to residents does not prevail. If it were so, we would achieve that the experiencerooftopbe definitively installed in Barcelona. In New York, this trend has been evolving for almost a decade. Over time, it has become a great attraction forafterworkand of playful experiences for New Yorkers who see in therooftopsa meeting place for friends and work colleagues. It is true that this trend has taken a little longer to reach Barcelona. Now in these leisure spaces, many activities open to the general public are organized, whether for a drink or dinner. Swimming pools are another story, since almost all of them are for exclusive use by guests, except in a few cases where hotels offer aday pass.One of the most talked-about openings this year has been the Tope rooftop at the recently inaugurated Hoxton Poblenou Hotel. A Mexican taqueria where tourists and Barcelonans come together to enjoy the sunset, to the rhythm of margaritas and tacos. Therooftopsare recreational areas, where one can socialize. Most of them offer a unique view over theskylinefrom Barcelona; a very attractive opportunity from different angles. This is the case of Tope, which offers an exceptional view of the Glòries Tower and the Sagrada Família, two of our most iconic buildings. From the point of viewretailer, so that hotels make their terraces attractive, it is important to take into account some aspects. One of them, and one of the most relevant, is that each year they offer something new and take great care of their gastronomic proposal, in this way the citizen will want to repeat their stay. This summer theTerrat, from the Mandarin Oriental Hotel, has worked it very well: it offers a suggestive Peruvian gastronomic offer by Gastón Acurio, an opportunity to enjoy a good ceviche. With a careful design,the La Dolce Vitae terrace of the Majestic Hotel also offers high-end gastronomy, with a privileged view over Barcelona. Its menu is created by consulting chef Nandu Jubany and is accompanied by the best selection of wines and cocktails. The sunset over Barcelona is magical from the tenth floor of the establishment. One must not forget the proposal ofAlaire, from Hotel Condes, a meeting point for Barcelona residents, where you always meet pleasant and lively people. Its menu is very extensive, which allows us to enjoy an aperitif during the day and an informal dinner at night, making the most of the space.
The offer of activities for entertainment is one of the attractions of the terraces and must be varied and renewed
In many hotels, concerts or sessions ofDJof many styles to liven up the sunset.The W Hotel terrace is one of the most popular, where an atmosphere of international artists is created by the sea in Barcelona. During the afternoons, on the terrace of theHotel Pulitzer the best bands and DJs in the city play live, from May until the end of October. To win over the Barcelona public, hotel terraces have other handicaps to consider. For example, that when it's very hot in summer, hotels control the temperature of the rooftops. These spaces must also have good service, to make us feel at home. Design is very important and, if we want to attract the local public, it will also be necessary to organize activities. A good idea is to create music nights and promotebrunchof Sunday, as this late meal is increasingly popular in the city.
The design of the spaces and the service of the hotel staff are also decisive for the visitor
Another very powerful concept is to createpop-ups, open space for a limited time, which allows promoting new chef proposals, serving as an attraction for visitors. Taking into account the warm climate of the city, Barcelona's terraces can extend the season to carry it out. In summary: What can hotels do to make their terraces attractive?1-Take care of your gastronomic offer.2-Have a good cocktail menu.3-HavingDJs, since without music there is no entertainment.4-Select a good service. It is essential that the staff attending the public be empathetic and with a vocation for service. With smiles and kind energy.5-Take care of the design of the spaces.6-Control the temperature, because with heat they are unbearable.7-Extend the season, as terraces can have a useful life of nine months.8-Createpop-ups.9-Promote thebrunchof Sunday.10-Create evening activities such as, for example, 'jazz Tuesdays'. Hotels should launch digital marketing campaigns to promote these privileged spaces as a place of enjoyment for tourists and residents. Accommodations that have the option of creating an action in theroofscan bring value and charm to both audiences and thus fully enjoy the magic of our city.
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