Jorge Mas was born into a family of retailers and, from a very young age, has breathed the air of stores and gastronomy. For more than 20 years, he has focused his activity on helping to reinvent and transform businesses, adding value to companies such as MasGourmets, helping it become a brand of recognized prestige. Throughout his professional career, his main focus has been to launch innovative concepts that always add value to the consumer. For this reason, he has influenced the value proposition of emblematic spaces such as the Boqueria market, and his entrepreneurial spirit led him to launch brands such as Canpork. He currently leads his own consultancy, CrearMas, with the aim of helping to transform the value proposition of retail companies. His desire to share knowledge and create value has led him to write the books Retail Power and Why some stores sell and others don't.
