Barcelona retailer

Opinion

Today I will not talk about retail

Jorge Mas

During the last years I have written here about commerce, leadership, transformation, customer experience or innovation. But on this occasion I want to stop at something that, although it may not seem like a retail topic, is present in any company. We can talk about Artificial Intelligence, digitalization or new...

Opinion

The past is not coming back (and perhaps that is not a bad thing)

Jorge Mas

There is something I constantly hear when we talk about commerce: "Before, stores had more soul." And surely there is some truth in that phrase. There was more conversation, more time to recommend, more product knowledge, and a much closer relationship between seller and buyer. Entering a store meant feeling...

Carrers de Barcelona a Sant Jordi, per Jordi Borràs (ACN

Opinion

Sant Jordi is not about selling (and that's why so much is sold)

Jorge Mas

Every April 23rd, something extraordinary happens in Barcelona. The streets fill up, bookstores overflow with activity, and roses appear on every corner. But what's truly interesting about Sant Jordi is not the quantity of books or flowers sold, but something much deeper. It's the emotional context in which that sale...