The ISE exceeds all expectations and breaks attendance records with more than 85,000 visitors

The director of the audiovisual fair, Mike Blackman, states that it has been "an incredible success"

february 18, 2025 - 10:40

Integrated Systems Europe (ISE) has broken all records and achieved the largest number of visitors in its history, with a total of 85,350 congress attendees, a 15% increase compared to the previous edition. The director of the audiovisual show, Mike Blackman, has assured that this edition has exceeded all expectations: "The congress has been an incredible success, we have brought together top-level experts and the latest technology with incredible energy."

With more than 1,600 exhibitors, the fair has occupied almost all available space at Fira Gran Via, filling the eight pavilions of the venue with many screens, speakers, and microphones, but also immersive technologies, drones, and digital art. Samsung, LG Electronics, Blackmagic Design, Epson, Lang, Harman International, Panasonic, Shure, Microsoft, and Biamp Systems have been the main exhibitors. For the first time, ISE has reserved a space for startups, with about sixty emerging companies set up in small stands to present their products.

The Catalan audiovisual sector arrived at the fair in good health, after having invoiced 14% more in 2023 and with more emerging companies exhibiting than ever, reaching 85 companies. The president of the Audiovisual Cluster of Catalonia, Miquel Rutllant, has assured that the celebration of ISE is a "privilege" for the sector. "It has been a great success not only for the number of visitors but for the presence of international visitors and for the quality of the visitors," said Rutllant. Since the arrival of ISE in Barcelona, a dozen multinationals have opened headquarters in Catalonia, with the Mexican drone manufacturer WG Drones being one of the latest additions.

Before the celebration of the show, the organization had predicted that the economic impact of this edition would be 20% higher than last year, when it was 468 million euros. One of the first signs has already materialized this Friday, as Barcelona's tourist apartments have announced that they have registered the best occupancy of the five editions of the show in the Catalan capital, with 95% of apartments full. ISE will return to Barcelona next year and will be organized from February 3 to 6, 2026.

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