The natural cooked food project for dogs by Dogfy Diet has been awarded as the Best Startup of the Year by Esade Alumni and BStartup of Banco Sabadell. The company, driven by Barcelona entrepreneurs Gonzalo Noy and Sergi Font, has received the distinction for its international focus and trajectory. The company has been recognized within the framework of Startup Day, held at Esade's facilities in Barcelona.
Dogfy Diet's international focus since its inception has been the main reason that has led it to obtain this recognition.
Based on a monthly subscription model, Dogfy Diet has experienced exponential growth since it was founded in 2019. Noy and Font promoted the project as a result of their respective experiences with their own dogs. Both suffered from different diseases —epilepsy and pancreatitis—, and both improved when they started eating natural food cooked at home. Then, Noy sold his e-commerce company and Font left the law firm where he worked to focus on this initiative.
Four years after its founding, they expect to reach a turnover of more than 25 million euros this year. The figure doubles the 11 million registered in 2022. Their forecasts for 2024 indicate that they will achieve 50 million euros, and that they will reach 80 million in 2025.
Looking ahead to the coming months, the company plans to open a 15,000 square meter warehouse at the beginning of 2024. It will do so pursuing its goal of becoming the leading cooked food company for dogs in Europe, and with its sights set on Portugal, after having reached Spain, Italy and France. To achieve this, it also plans to increase its workforce, from the current 270 employees to 450 in 2025.
The foodtech, based in Terrassa, feeds more than 55,000 dogs daily, with a production of 30 tons of food per day, a figure it expects to double in 2024. It prepares this natural food homemade, without additives or preservatives and with portions adapted to the weight of each animal, through a personalized subscription. The portion is calculated using its own algorithm, and the client receives the appropriate monthly amount divided into frozen daily portions.
The founders predicted positive figures but not at the level achieved: "We were not that optimistic."Gonzalo Noy has expressed the founders' satisfaction with the exponential growth of the company and with a "internationalization that is being very rapid."He has admitted that when they launched the initiative, they predicted positive figures, but not at this level: "We were not that optimistic."
The director of the Esade BAN business angels network, Fernando Zallo, highlighted that the company presented itself at an investment forum of the entity when it had about 50 subscribers, and that it then received an investment that "marked the beginning of the company's significant growth." For his part, the deputy general director and head of Business Banking at Banco Sabadell, Eduardo Currás, praised Dogfy Diet's "great global ambition."
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