Freshly Cosmetics opens its second store in Barcelona in the Glòries center

Freshly Cosmetics has chosen Barcelona to test direct sales within a shopping center with the opening this Friday, coinciding with the beginning of the month and the return from holidays, of a store in the Westfield Glòries complex. The establishment is the second for the natural cosmetics brand in the Catalan capital and the fifth in its network of direct sales points, which until now had always been located at street level.

The Reus company had been analyzing for some time the suitability of having a presence in shopping centers because these areas "can offer almost unlimited possibilities when it comes to continuing to connect with Freshly Fans and offering them new experiences," says Nico Arregui, Head of Retail at Freshly Cosmetics. Currently, the brand has more than 1.7 million followers on social media, according to company data, who do not only buy online.

With an investment of 200,000 euros and the creation of five jobs, the Glòries store will increase Freshly Cosmetics' offline business by more than 5% of its global turnover. The startup recorded sales of 45 million euros last year, a figure that represents a growth of 50% compared to 2020 and triple that of 2019, prior to the pandemic.

Direct sales revenue until now came from four establishments opened since 2019. The first of them, on Calle Portaferrisa in Barcelona, to which were added the stores in Madrid (Fuencarral, 46), Valencia (Colom, 58) and Reus (Monterols, 21). To continue with the expansion, for this September, the firm also plans to open its doors on Calle Tetúan, in Seville.

Freshly Fans will find their products in a privileged area of the Glòries shopping center: in the central square, between the Uniqlo and Munich brands. It is a 130 square meter space with the entire range of vegan products, formulated with more than 99% of ingredients of natural origin and dermatologically tested. In total, almost eighty references including facial, body, hair products, makeup (Freshly Makeup), products for boys and girls (Freshly Kids) and also for pets (Freshly Pets).