Doctor in Communication from UAB, licensed in Contemporary History from UB and in Contemporary History from UB. He has Postgraduate degrees in European Studies from CFPJ, Paris; in Finance and Stock Market from UB; and in Business Communication from NSK, Tokyo. He is director of the Chair of Future Scenarios of Retail at UPF-BSM. Since 1982 he has been a professor at Esade Business School and since 1998, a full professor in the Marketing Management department. In recent years, he participates as a visiting professor at Universidade de Madeira, Portugal; SDA Bocconi Milan, Italy; International University of Andalusia, Spain; Pacific University of Lima, Peru; and Externado de Colombia. He has taught courses and conferences in Spain, France, Italy, the Maghreb and in most Latin American countries. He has published about twenty management books related to the services sector, and has participated as a consultant in various departments of the Generalitat, Regional Councils, Turespaña, AECI, ICEX, Spanish Federation of Municipalities, EU, Junta de Andalucía, Junta de Extremadura, and with Promperú and in Northeast Brazil.
