080, renew or die

Desfile de Acceptance Letter © 080 Barcelona Fashion
Desfile de Acceptance Letter © 080 Barcelona Fashion

The 36th edition of Barcelona Fashion Week bids farewell to the modernist complex of Sant Pau and begins a new chapter, to which the Barcelona City Council joins for the first time, betting on sustainability, diversity, and art

(Writer at The New Barcelona Post)
october 20, 2025 - 16:08

Frenzy. Intensity. Reinvention. These are attributes that seem to set the pace of current society, dominated by busy agendas and a constant thirst for growth and evolution. And fashion, like any other artistic and human manifestation, is not alien to this pulse that moves society. Renew or die is a motto that has always marked the fashion industry, with designers who, year after year, try to seduce consumers with novel and unexpected collections. However, this unwritten motto seems to have gained more strength than ever in the 36th edition of 080 Barcelona Fashion, the edition that has marked the end of a long and prolific stage and the beginning of another.

An idea of renewal, intrinsic in the very conception of fashion and collections, that has permeated this 080 more than ever. A renewal, in part, forced, because with this edition the Catalan catwalk bids farewell to the space that has given it essence and identity in recent years: the modernist complex of Sant Pau. An iconic space, with its porticos designed by Domènech i Montaner, which gave the Barcelona fashion week a unique aura, allowing art to be breathed and observed in every corner.

A space that, however, the 080 is forced to change, due to the rehabilitation works that the modernist complex will face during the next year and that make it impossible for its next edition, in the spring of 2026, to be held in Sant Pau. A change that, despite being forced, the organization faces not with nostalgia, but with the hope that this change will mark a new stage. In fact, the organization had been warning since previous editions that the modernist complex had become too small for the ambitious plans of the 080, so they trust that the new location —which they hope to announce during the autumn— will allow the catwalk to grow both in its link with the city and its inhabitants, and in international presence. In this edition, the four days have managed to gather more than 11,000 attendees, with some shows packed to capacity, and even with a hundred people staying outside the catwalk.

"In this 080 we put a full stop, we don't know if it's a comma, but it is a full stop to the collaboration with Sant Pau", acknowledged Moisés Rodríguez, director of the Consorci de Comerç, Artesania i Moda de Catalunya (CCAM). But if its change of location marks a turning point, the catwalk also begins to write a new chapter in its history, as it is the first edition in which they have had the support of the Barcelona City Council which, for now, has meant an increase of 150,000 euros to the total budget of the 080.

The council has also taken advantage of the fashion week as an excuse to present the selected projects that will be exhibited in the pop-up of Barcelona Fashion Forward (BFF), the program that aims to promote emerging brands and that this year will be exhibited in the Trent store. However, for future editions, the organization trusts that this collaboration with the council will extend and can reinforce the 080's program of activities with new formats, especially considering the City Council's commitment to this sector, through its renewed Fashion Plan.

These new formats that the organization has already begun to explore this year, following that idea of renovation —rather than extinction— which, without a doubt, has marked the edition. With exhibitors such as those of Spain Gallery, a digital fashion multiplatform, which has shown outfits in the 080 Open Area from 22 national brands, an exhibition that has been complemented with workshops and talks by different professionals. As a novelty, Artesania de Catalunya has debuted with the first edition of 080 Beyond Crafts, a tribute to crafts, in this case with an exhibition dedicated to millinery in which names such as Swan Salon or Magdalena Hart have participated.

11,000 attendees have watched parades of emerging and consolidated brands over four days. © 080 Barcelona Fashion

But the leitmotiv of renovation has not only been felt off the catwalk, but also on it: with designers who have opted —as it could not be otherwise— for new trends, but also for reinventing classics and for garments that break gender conventions and even the very idea of consumerism. On the catwalk, the concept of transformation has been translated into renewed fabrics, shapes and discourses.

Draping, flowing blouses, superimposed layers or large accessories are just some of the trends that designers have advanced for the spring 2026 season. These fashion shows have been responsible for sending a clear message to the attendees of the 080 who, mobile in hand, struggled to find the best angle to not miss a single detail of the risky outfits crossing the runway.

In total, 24 designers have exhibited their proposals in the modernist venue of Sant Pau. © 080 Barcelona Fashion

Fashion is art, this was felt not only in the garments but also in what surrounded them: from the yogi dance with which Escorpion inaugurated the 080 to the power of voice and live saxophone that accompanied the models of Acceptance Letter as they paraded —a Korean designer who, after debuting in Berlin and Seoul, lands for the first time in the Catalan capital—, without forgetting the explicit references to art in the garments, such as GAU's collection inspired by the always astonishing Garden of Earthly Delights by El Bosco.

But if there is one idea that has reigned in this 36th edition of the 080, it has undoubtedly been the concept of upcycling, which has emerged as a true declaration of intent shared among designers. A concept that has been felt more strongly than ever: not only recycling fabrics to give them a second life, but also recovering and renewing classic inspiration and themes, but always with a very current perspective. This was proven by Dominnico, who, inspired by Rococo, filled the runway with exaggerated wigs, corsets, or pastel roses, but with a contemporary look: with a Marie Antoinette —embodied by Jessica Goicochea— wearing a biker jacket, but, of course, without forgetting the references to the guillotine with models exhibiting large decapitated heads.

And in fact, this mix of tradition and renewal is a constant at the 080, a runway that always seeks to balance local companies with a long trajectory –from Lola Casademunt, Simorra or Custo Barcelona– with emerging brands or designers who see their garments on the runway for the first time, and even specific brands such as Guillermina Baeza swimwear. In total, over its four days, a total of 24 designers have showcased their garments.

Dominicco apostó por reinventar a Maria Antonieta © 080 Barcelona Fashion

Dominicco revived a renewed Marie Antoinette adapted to the 21st century. © 080 Barcelona Fashion

And the 080 has also served to champion another argument: in the fashion industry there is space for everyone, from emerging designers to consolidated brands. And, what's more, if fashion wants to survive and renew itself, it must adapt to society and be able to reflect its diversity. A diversity that is expressed with garments that break gender conceptions, blurring the line between masculine and feminine, but also through varied bodies and models: of all sizes, ethnic origins and ages, with shows that have featured women over 50, a fact not yet too common on the runways.

Renew to preserve

But in addition to this plea, the 080 also seemed to warn: the motto that marks the edition —renew or die— does not imply excessive consumerism or constant wardrobe renewal. But it also means knowing how to reuse and renew a garment that already existed to prevent it from dying. Good proof of this is the 080 Reborn parade which, in its fourth edition, has once again shown that a runway can be filled with clothes recovered from textile waste plants and second-hand stores. It has done so, again, hand in hand with stylists Fermín + Gilles who have shown that Victorian gothic can continue to appeal to us and that, furthermore, second-hand is not a residual option, but rather must be an essential part of the fashion industry, being able to parade at the same level as other designers.

080 reborn en la 080 © Gisela Janñe

080 Reborn has once again shown that a runway can be filled with clothes recovered from textile waste plants and second-hand stores. © Gisela Jané

"The 080 helps us make an essential message visible: we must buy less, and, in addition, more timeless and higher quality clothing so that we can extend its lifespan," said Pilar Chiva, director of the circular economy area of the Catalan Waste Agency. An essential message in the face of alarming figures: each inhabitant of Catalonia is generating between 20 and 22 kilos of textile waste per year, and only 12% ends up being recycled or reused.

With the purpose of reversing these figures, the Agency has been promoting this fashion show for four editions together with Girbau LAB, the innovation space of Girbau, the leading company in industrial laundry solutions and textile treatment, which works to accompany textile companies towards a change in production and consumption models. "It is essential that we understand that fashion is a cultural expression and a heritage that, in order for us to transmit it to future generations, we must care for and preserve, extending the lifespan of garments," remarked the director of Girbau LAB, Clara Guasch, who hopes that one day garments from the designers participating in fashion week can be showcased on the 080 Reborn runway, thus closing the circle.

For four editions, the Catalan Waste Agency and Girbau LAB have been promoting 080 Reborn to raise awareness of the importance of extending the life of garments. © Gisela Jané

Inspiration on and off the runway

But at 080, what's interesting is not only the discourses transmitted on the runway, but also everything generated around it. With an audience that can range from design students to well-known faces—such as former models Judith Mascó, Martina Klein, or Verónica Blume, actors Paco León, Anna Castillo, and Macarena García, or pop stars like Julieta or FADES—. And on a runway where, increasingly, languages from all over the world are beginning to be heard, with more than a hundred international professionals, among the 978 accredited professionals including journalists and content creators, coming from countries such as Italy, France, the United Kingdom, Canada, or the United States.

Among these attendees, maxi-volumes, superimposed layers, fur coats despite the spring atmosphere, impossible heels echoing on the modernist pavement, or exaggerated make-up become commonplace during the four days of 080, to the bewildered gaze of tourists visiting the historic site, and even more bewildered gazes when attendees leave the complex and stroll with these outfits through the streets and public transport of Barcelona. These elements and accessories, however, are symbols that the Catalan capital has a desire and thirst for fashion, but not only to observe it, but also to embody it.

"The 080 can aspire to become the best fashion week in the world"Because, in this way, the 080 manages to strengthen and boost a complex and plural ecosystem, with no less than 12,500 companies dedicated to the fashion industry in Catalonia, and more than 80,000 employees between industry and commerce. With a record turnover, moreover: since only the 800 main companies generate more than 14,000 million euros.

These figures reflect, for the Minister of Business and Labor, Miquel Sàmper, that the Catalan fashion industry has the potential to shine internationally. For this reason, it does not need spells or spiritual and hypnotizing dances like the one that served as the inauguration of the 080 Barcelona Fashion —and with which Escorpion wanted to pay tribute to Bernat Biosca, who was CEO of the firm and passed away last June—.

Escorpion was the brand in charge of inaugurating the 080, opting for a welcome ritual dance.

Escorpion was the brand in charge of inaugurating the 080, opting for a welcome ritual dance. © 080 Barcelona Fashion

For Sàmper, however, it is not about magic or spells, but that the Catalan industry already has all the ingredients to shine. And the recipe is also clear: bet on innovation, proximity, quality, and sustainability. "There is no doubt that, with the creativity and talent existing in Catalonia, which the Government must promote, the 080 can aspire to become the best fashion week in the world," Sàmper assessed.

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About the author

Ainara Valadez
Ainara Valadez Medina

Writer at The New Barcelona Post

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