The convenience of enjoying a delicious meal without leaving home has led to the growing popularity of delivery service, where simply by picking up the phone or using an app, we can select our favorite dishes from local restaurants and receive them directly at our door. An especially attractive option during the hot days this summer.
Delivery is not just a passing fad, but a business model in constant growth and evolution. According to studies by CB Insights, Research & Markets, the global volume of delivery is estimated to reach 320,000 million dollars by 2029, doubling the figures recorded in 2022, which already reached an astronomical figure: 140,000 million dollars.
Given this reality, retailers cannot be left behind and must be attentive to the new opportunities offered by this expanding market. Before, restaurants were limited to offering the option of eating on-site or taking food home to consume, but today, delivery has become essential for the industry, and it should also be for supply markets.
Most gastronomic establishments have joined this trend, allowing them to expand their reach, increase their profits, and grow without the need to open more physical premises, which has led to a significant reduction in operating costs.
However, it must be said, this surge in demand for online orders does not come without challenges. To cope with the increase in orders and maintain service quality, businesses have to reorganize internally and implement more efficient workflows, without forgetting the importance of providing close local attention to customers.
A prominent case of delivery in Barcelona is that of NomoMoto from Grupo Nomo, which was successful even before the existence of platforms like Glovo. Initially conceived as a hotel room service, but without being in the hotel, it became a true benchmark.
Another clear successful example of delivery is the restaurant GOXO by Dabiz Muñoz, which arrived in Barcelona in 2020. This renowned Spanish chef, recognized for his avant-garde approach to gastronomy and awarded three Michelin stars, knew how to read the circumstances generated by the pandemic and founded this establishment that offers high-end food at home.
The surge in demand for online orders does not come without challenges: businesses have to reorganize internally and implement more efficient workflowsLikewise, brands like Vicethey have managed to stand out thanks to their focus on product quality,packagingexclusive and a successful communication campaign. Its unique home delivery service offer through the Glovo platform, combined with the possibility of consuming in its physical space, has boosted its sales success.
In addition to food, delivery has expanded to other areas, such as the case of Funky Bakers, which offers cakes, sandwiches, and breads, which caused such a stir with a sustainable approach by making deliveries through bicycle couriers.
To have a successful and beneficial delivery service for businesses, it is essential to have an exclusive line for orders, whether it is a phone number, WhatsApp, or an e-commerce platform. Customer service must be a priority, selecting and training a competent and friendly team that guarantees a good experience.
The choice of suitable packaging, preferably sustainable and environmentally friendly, demonstrates a commitment to social and environmental responsibility. Likewise, fast and efficient delivery is crucial to ensure customer satisfaction, which is so important for them to return because they have had a good experience.