To promote Catalonia and its capital through collaboration between public and private agents. This is the secret of Barcelona Catalonia, an alliance led by the Generalitat, through the Catalan Land Institute (Incasòl), the Barcelona City Council and the Barcelona Metropolitan Area (AMB). For 15 years, the three administrations have participated in the MIPIM fair accompanied by the main real estate companies to seek foreign investors who want to bring their projects to Barcelona, especially to its metropolitan area.
In an event this Wednesday at the Barcelona headquarters of the Col·legi d'Arquitectes de Catalunya (COAC), the three administrations have reviewed these 15 years of collaboration. "After two years of great complexity and without having yet emerged from a context of uncertainty and volatility, today what we are doing is reaffirming this alliance. Our positioning is very clear: Barcelona Catalonia. It is a positioning to attract companies to come and invest in the country with the attractiveness and positioning that Barcelona has, but also the rest of the surrounding areas," explained the director of Incasòl, Mercè Conesa.
It also helps to reinforce this positioning that the three administrations agree on a single message and have the same objectives. "This gives security to investors. In the end, what they want is predictability and to be sure that this territory is a territory that can welcome them," Conesa defended.
Thanks to this collaboration between administrations at MIPIM, a company like Amazon decided to locate in El Prat del Llobregat or the necessary investment was captured to boost the Viladecans The Style Outlets shopping center, Conesa pointed out. "We want the best companies to set up in the city of Barcelona and in the country as a whole, to create the best jobs, that are well paid, and to generate progress and shared wealth. In this, real estate and land development is a priority," remarked the manager of the Economy, Resources and Economic Promotion area of the Barcelona City Council, Albert Dalmau.
For the AMB, the Barcelona Catalonia strategy also allows accompanying metropolitan municipalities in the search for new investors, under the umbrella of the Catalan capital. "We all know that the Barcelona brand is known and recognized worldwide, but from the AMB we want to expand it and promote the values of the different metropolitan municipalities surrounding Barcelona because the metropolitan area is a unique territory and investors do not know borders," added the director of the AMB Economic Development Agency, Anna Hernández.
Barcelona Catalonia participation in MIPIM 2022
Barcelona Catalonia will once again be present this 2022 at the MIPIM fair, the most important international real estate event in the world held annually in Cannes. From March 15 to 18, Incasòl, the City Council and the AMB will present the projects they are developing, as well as those being planned by the main companies, offering an integrated offer to all those who visit their stand. More than 3,800 companies from 100 countries will participate in this fair, which will schedule 480 conferences and presentations attended by a mainly investor public (24% of all attendees), along with general managers and senior professional positions (15%).
With the slogan Barcelona Catalonia. Open for Business!, the stand of the AMB, the City Council and the Generalitat will have a total area of 250 square meters and the participation of 30 public and private partners. The companies that will participate in this edition will be AFinance (ACapital-ARetail), Alfred Smart, Amat Immobiliari, Arcadis, API - Col·legi i associació d'agents immobiliaris, Cornex Capital, Conren Tramway, Europa Center, Fabregat Perulles Sales, First Q Network, Forcadell, Grupo Copisa, Invertica Irels, Jap Lawyers, L 35 Architects, Lucas Fox, Meridiana, Renta Corporación, Spinnia, Tasinsa, TR Grupo Inmobiliario and Uniq Residential. In addition to the three institutions that make up the alliance, the city councils of Cerdanyola del Vallès, Cornellà de Llobregat, Sant Vicenç dels Horts and Viladecans will also participate. It will be the first time that Barcelona Catalonia will feature the participation of proptech startups, one of the protagonists of the talk program.
It will be the first time that Barcelona Catalonia will feature the participation of proptech startups at MIPIMThe projects that public and private agents will present at MIPIM 2022 highlight that Catalonia can offer "a place to work, progress, innovate, produce, make a life project a reality.""This is Barcelona Catalonia ---they add---, in a land with centuries of industrial and exporting tradition that has built an economically and environmentally sustainable reality, which proposes inclusive growth that generates employment and opportunities and attracts intelligence and talent."
To convince new investors, Incasòl, the City Council, and the AMB highlight that the territory boasts four metropolitan areas and a network of well-connected medium-sized cities; the presence of great biodiversity and rich cultural heritage; tourism leadership, with business tourism playing a prominent role; the diversification of the economy and export strength; and university and scientific wealth, among other data. The new urban planning and sustainable mobility being promoted in the Catalan capital, as well as the hub of emerging companies that has been created, will also be the cards presented to attract investors.
Main projects to be presented at MIPIM 2022
Barcelona Catalonia will present a wide variety of projects at this edition of MIPIM. There will be opportunities for investors in offices, for both large companies and SMEs and startups, research centers and universities, apartments, and various economic activities, such as logistics, hotels, or retail.
Starting with Barcelona, the Barcelona center project will be explained, which aims to re-economize this area of the city and diversify the activities it hosts, after the COVID crisis highlighted its tourist dependence. La Rambla, Via Laietana, and the Olympic Port are the focuses of this initiative, which contemplates the development of offices and headquarters for corporations, universities and research centers, innovation centers, and spaces for SMEs and startups in buildings that are currently empty or underutilized.
Investment opportunities that will come with the new plan for 22@ will also be announced, which will generate new spaces for economic activity, but will also allocate square meters to housing and public facilities. In this area, projects for new research centers and universities are also sought.
The third city project to be promoted at MIPIM 2022 will be the future La Sagrera station. After many delays, it is expected to generate a new centrality in the city, with enough space to locate new offices, commercial activities, and hotels, which will have a good connection with the rest of the city. New homes will also be built, surrounded by a large urban park, which will become the largest in the Catalan capital.
Beyond the Catalan capital, Barcelona Catalonia will also focus on L'Hospitalet de Llobregat, Sant Adrià de Besòs, Viladecans, Esplugues de Llobregat, Gavà, and Cerdanyola del Vallès.
From L'Hospitalet de Llobregat, the PDU Granvia will be presented, a project currently in litigation, which is intended to complete the transformation of the second city of Catalonia that began with the creation of the Plaza Europa economic district, which already concentrates 40% of the city's jobs. This new phase will link with the biomedical cluster of Bellvitge Hospital and the Llobregat river, with space to develop economic, tertiary and health, commercial, and hotel activities. On the other side of Barcelona, Sant Adrià de Besòs wants to create new residential areas.
From L'Hospitalet de Llobregat, the PDU Granvia will be presented, which is intended to complete the transformation of the second city of Catalonia that began with the creation of the Plaza Europa economic district, which already concentrates 40% of the city's jobsIn the first metropolitan ring, Barcelona Catalonia will present Illa A, a new business park in Viladecans, formed by four office buildings and green community areas, and very close to Barcelona Airport and the industries of the Baix Llobregat Agricultural Park. It will also explainFinestrelles Nord, a business park in Esplugues de Llobregat. Near the Finestrelles shopping center, it will offer opportunities for investors fromretail, economic and business activities, and hotels. The last project of the first metropolitan crown will be the Pla de Ponent of Gavà, with capacity to build almost 5,000 new flats.
In Cerdanyola del Vallès, the Parc de l'Alba and the Synchrotron wants to be promoted as a hub not only of knowledge but also of economy. The research generated in this cutting-edge infrastructure must allow its surroundings to be filled with life, with housing and economic and business activities.
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