Art where you least expect it

Art where you least expect it

Soho Pool House: the social club that bets on Barcelona's art

Carmen Corbera
We find ourselves in front of Soho Pool House, the former Bernat i Creus house, designed in 1906 by master builder Josep Masdeu. Today it is reborn, converted into the new venture of this international club in the upper area of the city, a space where members can telework, do...
Art where you least expect it

Passeig de Gràcia 96: the Massimo Dutti store that is a contemporary art platform

Carmen Corbera
The Massimo Dutti store opened in 2016 and is the largest of the brand in Spain: it occupies nearly 2,000 square meters in the historic Casa Ramon Casas-Carbó, one of the most unique modernist buildings on Passeig de Gràcia. It was designed in 1898 by the architect Antoni Rovira i...
Art where you least expect it

Nude Project bets on emerging art with its new flagship store, La Masía Gallery

Carmen Corbera
Through its social networks, its podcast, collaborations with icons like Ronaldinho, Rauw Alejandro and Trueno, as well as alliances with brands like Sebago and Playboy, Nude Project has consolidated itself as the reference brand for an entire generation. Whoever buys a t-shirt or a cap does not acquire just a...