According to Roca, Spain has remained the main market, with good performance also recorded in Brazil and India despite the devaluation of local currencies. In contrast, in China the company has been affected by "the tightening of credit policies."
In 2021, Roca executed investments of 124 million, 17% more, a figure that has been allocated to digitalization and the transformation process into an industry 4.0, to the sustainability plan ---it wants to achieve carbon neutrality by 2045--- and to the innovation area. It should be noted that Roca is one of the Spanish industrial groups with the most production centers,with a total of 77 factories and presence in 170 countries, where it has 21,500 employees. Selective acquisitions to strengthen key business areas and divestments in segments where it has given up competing due to not having sufficient size is another element that has characterized Roca's strategy in recent years. Along these lines, in 2021 the leading company in sinks, bathtubs, and WCs gave a strong boost to the furniture manufacturing business with the purchase of 75% of the Valencian group Royo. The German company Sanit was also acquired, and a new sanitary porcelain plant was incorporated in Brazil. Conversely, the company divested its flat ceramic business, which was sold to the Mexican group Lamosa. In the past, Roca had also sold its heating and air conditioning divisions. Now, as a consequence of the war in Ukraine, Roca has also been forced toto cease the activity of the seven production plants it has in Russia, a business it plans to transfer to the management team it had in the country.Add The New Barcelona Post as your preferred Google source for free
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