Port Aventura invests 25 million in a dark roller coaster

The Costa Dorada park expects to exceed 5.3 million visitors this season thanks to the new attraction and the alliance with Sony Pictures Entertainment

june 19, 2023 - 07:20
PortAventura has premiered this FridayUncharted, the world's first attraction with lateral launches (accelerations). It is aimmersive roller coasterand in the dark for 700 meters of travel and more than twelve meters high. The interior of the cave, where the action takes place, is set in the video game movie of the same name, starring Tom Holland and Mark Wahlberg. The new attraction at the Tarragona park, developed in collaboration with Sony Entertainment,has involved an investment of 25 million euros.The general director of PortAventura, David García, has highlighted that "the concept is totally new," in which the user will delve into the story for an hour. García has highlighted thatUnchartedit was the "covered" attraction that the park lacked and does not rule out new similar constructions in the future if the public reception is good.

"This attraction is the result of a fundamental agreement with an entertainment industry giant, Sony Pictures Entertainment. The alliance allows us to continue expanding our global presence through a truly cutting-edge product on an international scale. With this new attraction, our customers can anticipate an innovative and unparalleled experience that enhances the diversity and quality of the attractions we offer. All of this reinforces our position as one of the premier tourist destinations in both Europe and the rest of the world," the executive said.

This immersive roller coaster will be key to achieving the objectives set by the Costa Dorada park this season:to exceed 5.3 million visitors, about 200,000 more than in 2022,year that closed with 5.1 million people and a record revenue. The leisure complex foresees this being the longest season in its history, with almost 300 days of activity and, at peak times, employing some 3,800 people. Port Aventura is 50% owned by the international investment funds Investindustrial and KKR and, this year, plans to inaugurate a photovoltaic plant that will cover a third of its energy needs. In total, 11,102 solar panels will be installed over an area of 6.4 hectares and with a power of 6 MWp. Nearly 200 entrepreneurs, journalists, and influencers have been the first to ride Port Aventura's new immersive attraction. Among them, tiktoker Toni Villaró, who rated the experience very positively and assured that "it has exceeded his expectations," especially regarding the theming. This opinion has also been shared by other users such as Londoner Ben Mills, who believes that "there is no similar attraction nearby," reportsACN.
Some of the first visitors who have been able to enjoy the new attraction.
The roller coaster, adark ride rollercoaster, according to industry jargon, it is in a4,800 square meter buildingand a height of sixteen meters, visible from different points in the Far West area. In fact, the director of Port Aventura has highlighted thatUnchartedwill become the newskylineof the amusement park, which, throughout its 28 years of history, has received more than 100 million visitors. The attraction's 673-meter ride takes place completely in the dark and subjects visitors to a multitude of special and audiovisual effects and immersive experiences at 29 key moments, all based on the filmUncharted, released in theaters in 2022. The attraction, which reaches 12 meters in height, "has been based on cutting-edge technology that makes possible elements such as a state-of-the-art 360-degree rotating platform, an exciting 15-meter high inverted free fall with a steep 70-degree incline, an inverted launch, and a lateral drop, unprecedented worldwide in this type of attraction," explains the park. The company expects the new equipment to help them position themselves as a unique destination in the world, surpass the record number of visitors in 2023, andreach a greater number of international markets, thanks also to the agreement with Sony Pictures Entertainment.

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