Piqué's Kings League raises 60 million to expand in Europe and America

After its successful launch, the Kings League, promoted by Gerard Piqué, aims to take its model to new playing fields. With an eye on its expansion, it has closed an investment round of 60 million euros, in an operation that has been led by the global venture capital firm Left Lane Capital and by the business holding company Fillip, specialized in sports and entertainment.

The competition, which until now had the Cassius fund as its sole investor, aims to reach new markets with the opening of national leagues in Europe, North America, and Brazil during 2024 and 2025, and with expansion to Asia in 2026. After its first year in Spain and its first season in Latin America, the competition aspires to replicate its model in other stadiums, with closed leagues of franchised 7-a-side football clubs presided over by streamers and content creators.

The competition, promoted by Piqué's company, Kosmos, has more than 13 million followers on its digital platforms and more than 80 million hours of content viewed. Through his company, the former blaugrana footballer launched the Kings League from Barcelona with the aim of "transforming sport and entertainment on a global scale." According to Piqué, this investment round validates the impact of his project and allows it to be elevated to the next level: "We are evolving the future of sport and entertainment towards a new dimension in which millions of young people around the world want to participate."

With a model that combines gamified rules and streamer culture, the Kings League "is building a unique global ecosystem of sports entertainment that gives the game back to the fans while empowering content creators," according to Left Lane Capital CEO, Harley Miller. In this sense, "the competition has transformed the way sports are produced, distributed, and consumed globally, placing fans and entertainment at the center of the action," in the opinion of Fillip's co-CEOs, Alberto Fasja and Héctor Sepúlveda.

The investment round has been made public a few days before the start of the first Kings World Cup, which will be held in Mexico. For two weeks, 32 teams from around the world will compete to win the trophy. In a competition presided over by former blaugrana Zlatan Ibrahimović, the event will feature players and content creators in an event that aims to generate an Olympic village atmosphere.