Colourful fashion brand Maràvic opens its first Barcelona store

Winter is often associated with a fairly predictable colour palette: blacks, greys, browns, and other neutral shades that leave little room for experimentation. Zaragoza-based womenswear label Maràvic sets out to disrupt that monotony through fashion where colour and texture take centre stage: coats inspired by upholstery fabrics pairing faux-fur sleeves with striped overshirts, which have become one of its signature garments. Dressing for the cold – or the heat – no longer means compromising on colour or personality.

In barely five years, its approach to blending colours, prints, and textiles has led the brand to dress influencers such as Grace Villarreal, Alexandra Pereira, and Chiara Ferragni, alongside international actresses including Kelly Rutherford and Emma Roberts. Founded in Zaragoza in 2021, Maràvic has progressively expanded its footprint beyond its home city and now adds Barcelona to its retail map with the opening of a shop at Carrer de València, 241 – the brand’s third standalone store.

Although the boutique has been welcoming shoppers for a month and a half, Maràvic has now hosted its official launch to unveil the space and articulate the founding principles that have guided the firm from the outset. In-house design, an original and recognisable aesthetic, premium fabrics – spanning linen to upholstery materials –, local workshop manufacturing, and limited runs are central to its ethos, explains Alba Cardiel, the brand's co-founder, speaking to The New Barcelona Post. It was actually her sister Victoria who encouraged her to join the project just after the pandemic, steering her career in a fresh direction "without imagining such rapid growth back then", recalls Alba.

Maràvic launched as an online-only venture, offering strictly limited runs produced in local workshops across Zaragoza. Rapid growth soon spurred the brand to build a physical presence: first opening a showroom inside its own offices in the Aragonese capital, followed later by its first retail store in the city. After taking part in various pop-ups and events in Madrid, the brand made the leap in 2025 to establish a permanent footprint there with its own shop at Calle Claudio Coello, 81.

Barcelona now marks the third city where the womenswear label operates a dedicated boutique. The opening, explains Alba Cardiel, felt like "a natural step": Maràvic had already staged several events in the Catalan capital and witnessed firsthand the enthusiasm greeting its collections. Furthermore, Barcelona already ranked as the brand's third-largest market by order volume, while offering an ideal springboard to reach an international clientele that carries increasing weight across its customer base. Today, Maràvic employs more than twenty staff across its Zaragoza headquarters and three standalone shops, yet its founders continue to champion local production and preserve the brand's family character.

A space bearing the Maràvic hallmark

Occupying the ground floor of a modernista building on Carrer de València, between Passeig de Gràcia and Rambla de Catalunya, the store sits on premises that previously housed fashion brands including Nice Things Paloma S. and Jekyll & Hyde before they relocated elsewhere. Through this prime central setting, Maràvic aims to captivate local and international shoppers alike, opting for an open-plan layout largely visible from street level. An invitation to step inside is further reinforced by a shop window bearing the message Welcome to our universe – an English phrasing reflecting the brand’s ambition to engage the international visitors who routinely frequent this quarter of Barcelona – accompanied by a horse motif evoking the Aragonese label’s spirit of freedom and creative expression.

Conceived by architect Álvaro Martín Fanlo – who also oversaw the brand's Zaragoza and Madrid boutiques – the interior respects original architectural details, including the decorative ceiling columns at the entrance, pairing them with Maràvic’s vibrant palette and signature patterns. Stripes, floral prints, and an eclectic blend of textures and silhouettes animate every corner of the shop.

"Ultimately, it is about designing recognisable garments with distinct personality, in which you feel comfortable and confident", summarises Alba. That philosophy is reflected in the brand’s staple pieces, such as the striped overshirts that became its hallmark and fuelled its early rise, alongside coats marrying patterned fabrics – some inspired by upholstery textiles – with faux-fur cuffs and collars, representing one of its most recent commercial hits. The underlying objective is to look past transient fads and craft timeless pieces designed to hold pride of place in wardrobes for years to come.

From Zaragoza to the international stage

While Maràvic has progressively added standalone stores – crowned by its arrival in Barcelona – much of its expansion has taken place far from physical high streets. The internet has been a core growth engine from day one, driven by both digital commerce and social media. On Instagram alone, the brand has built a community exceeding 300,000 followers, an audience that has served as an organic bridge to the content creators and influencers who wear its creations.

Beyond social channels, Spain remains Maràvic’s primary market, though overseas sales continue to gain traction. France and Italy play a prominent role in this international trajectory, bolstered by recent pop-up ventures in Paris – including a presence at the flagship Galeries Lafayette – and Milan. Across the Atlantic, the United States is also beginning to pick up momentum. All told, the firm closed 2025 with turnover topping €2.5 million.

Yet while social platforms have amplified brand awareness and extended its reach, Alba Cardiel is unequivocal about what truly underpins their trajectory: "The boom has been the product itself". Behind Maràvic's rise lies a commitment to high-grade textile pairings, bold prints – with stripes remaining its most unmistakable motif – and a sartorial vision that celebrates colour and layers contrasting textures, leaving little room for understated convention or winter gloom.