Mango strengthens its presence in the city where it was born more than 40 years ago. The fashion chain has opened its new flagship store ---flagship in English--- on Avenida Diagonal. It is located at number 514, in the red building designed by architects Federico Correa and Alfonso Milá, where there was previously a large store of the French decoration company Habitat. The opening has led to the hiring of 30 workers.
Mango's new store has a surface area of more than 1,500 square meters spread over three floors. This is a similar area to the one the brand has on Canuda street with La Rambla, in an establishment that replaced the mythical second-hand bookstore that inspired Carlos Ruiz Zafón. Both are the largest in the city.
The Diagonal store is the first in the Catalan capital to bring together under one roof clothing lines for women, men, children, and teenagers. A model that until now was only found in Madrid, in the establishments on Serrano street and Plaza España. This is the main difference with the other flagship in the city, the one on Paseo de Gràcia at number 36, where only the women's and men's lines are available.
The opening on Diagonal is part of the strategic plan of the company for the next two years. With an investment of 600 million euros until 2026, Mango plans to open 500 new stores in all markets where it is present, with a focus on the most important ones, such as Spain, Italy, France, the United Kingdom, and the United States. In Barcelona, some more openings are planned.
Mango in Barcelona
Mango's new flagship becomes the 23rd it has in the city. It was in 1984 when its founder, Isak Andic, recently deceased, opened his first store, in a small premises. Located on Paseo de Gràcia, at number 65, it is still open and is now dedicated to clothing for teenagers. Currently, the brand has almost 15,000 square meters of commercial space in its hometown, with recent renovations in the establishments of Rambla Catalunya, the former Alexandra Cinema, and the Westfield Glòries, La Maquinista, and Maremagnum shopping centers.
In Spain as a whole, Mango has more than 400 stores, a figure that climbs to 2,800 worldwide. With a presence in 120 markets, the brand had a turnover of 3.1 billion euros in 2023 and has set a goal of reaching sales of 4 billion euros in 2026.