La Roca Village gains more stores and an incubator for emerging brands

Value Retail Spain, the operating company of La Roca Village, continues to bet on Barcelona with a total investment of 57 million euros that has allowed the renovation of the southern area of the luxury shopping complex. The remodeling has resulted in an underground car park, which adds 850 new spaces to reach 1,000, and a central square, conceived as a meeting point and inspired by the buildings of 19th-century architecture.

"This remodeling, with a direct investment of 50 million euros and an indirect investment of seven million, and which will generate more than 170 new jobs in addition to the current 1,800, is a clear example of our commitment to the territory. This has been the case since we inaugurated La Roca Village 23 years ago," defends the general director of Value Retail Spain, Michael Goldenberg.

The L35 architecture studio has been in charge of the renovation, which has been based on environmental criteria, with the installation of photovoltaic panels, rainwater collection systems, and drip irrigation. Likewise, the new car park incorporates natural light and ventilation to generate continuity between the underground and outdoor areas.

The renovated Roca Village, very attentive to Barcelona's tourism recovery, adds 18 new brands to its portfolio, both national and international. Adidas, American Vintage, Brunello Cucinelli, Boardriders, Boboli, Etnia Barcelona, Kids Around, Missoni, and Pronovias are some of the firms joining the luxury shopping complex, in addition to the restaurants Iluzione and Farggi. The latter will be in a new garden inspired by the Patí dels Tarongers.

"It is a clear commitment to the future of the economy in Catalonia. The fact that international brands like Missoni or Brunello Cucinelli open new boutiques in circumstances like the current ones and others like Moncler or Rituals double their commercial space is a clear indicator of their confidence in the recovery of Barcelona and Catalonia as tourist destinations," remarks Goldenberg.

A space has also been created to incubate emerging or consolidated brands and help them develop their business strategies and generate growth. Another service that has been incorporated into La Roca is a 260 square meter room with capacity for 100 people where social and cultural activities or events of the present brands can be organized.