Jordi Roca

Jordi Roca’s artisanal chocolate is arriving in Barcelona for the first time with a dedicated space of its own. Casa Cacao, the project linked to El Celler de Can Roca, is opening its first boutique in the city at 124 Rambla de Catalunya. Initially, the shop will operate as a temporary space for the Christmas season, but the plan is to make it a permanent location from February 2027. Although the brand has previously had a presence in Barcelona during other Christmas campaigns, including at the Mandarin Oriental in 2022 and the Magic Days at CASA SEAT CUPRA in 2024, this is the first time it has had its own shop in the city. The boutique will offer chocolates from different origins, bonbons, artisanal specialities and gift collections, as well as seasonal creations such as nougats and panettones. The space will also feature a small corner dedicated to Rocambolesc, the ice-cream and dessert brand Roca created with Ale Rivas, which already has a presence in the Catalan capital.

The youngest of the three brothers who founded El Celler de Can Roca has forged his own career around pastry-making and sweet creativity. Through projects such as Rocambolesc and Casa Cacao, Jordi Roca has expanded his creative world beyond the family restaurant. The latter project, born in Girona, has allowed him to explore the world of cacao in greater depth: discovering its origins, getting to know the people who grow it and exploring the entire production process, from the raw ingredient to the finished chocolate. "Every origin has a story to tell", says the chef. With the opening of the Barcelona boutique, he hopes to share this approach to chocolate-making, and the stories behind each origin, with an even wider audience.