Frit Ravich closes a record 2024 with continued double-digit growth. The family snack company increased its turnover by 10% last year compared to a record 2023, reaching 332 million euros.
The company, based in Maçanet de la Selva, attributes this growth to the good reception of both its own brands and the national and international references distributed by the company. Founded in 1963 when a group of friends started frying potatoes to help one of them with his mobility problems, the company sold 285 million units last year, 24 million more than the previous year.
With the aim of becoming a global snacking distributor at the national level, the company led by Judith Viader as the second generation has continued to incorporate new brands for exclusive distribution, such as Samai and Capri-Sun in the markets of Spain, Andorra, and Morocco. As for its own brands, they have grown partly driven by investment in product innovations, within a portfolio of more than 1,000 own references.
However, the company's most pronounced growth has been recorded in channels such as hospitality and export. So much so that, in the latter, the company has expanded its client portfolio in the 25 countries where it already operates, with the aim of continuing to grow in Europe, Africa, and the Middle East.
The growth in sales in 2024 has occurred in parallel with an increase in investment. Specifically, the company increased it by 28% last year, to a total of seven million euros mainly destined to advance in digitalization and to increase its technological and productive capacity.
The company, chaired by Josep Maria Viader, plans to maintain this investment effort in 2025, with the aim of strengthening its productive and logistical potential to ensure its competitiveness and respond to the growing customer demand. To do so, Frit Ravich has also expanded its team, which currently totals 1,200 employees, with a hundred new hires and 87 internal promotions in 2024.
With its motto "We feed life moments" as its purpose, the company takes the good results of 2024 to put them at the service of the company's objective of doubling its sales by 2030, a year for which it sets a goal of invoicing 600 million euros.