Dir successfully cycles again for La Marató

Raises more than 16,000 euros that will be entirely allocated to research into sexual and reproductive health diseases

october 15, 2023 - 19:39

La Plaça Rosa dels Vents, located next to the W Hotel in Barcelona, has once again been the setting for Pedaleja per La Marató, a solidarity initiative organized by the DiR gym chain and the international hotel group Marriott. In this twelfth edition, 16,515 euros have been raised, which will be entirely allocated to sexual and reproductive health diseases, the focus of this year's La Marató de TV3.

Pedaleja, which took place last Friday afternoon, consists of six outdoor SpinDiR or stationary bike sessions, led by DiR technicians, who made participants fly on their bikes to the rhythm of music specially conceived to motivate and help athletes reach the right speed and successfully finish the session. To participate in these spectacular 45-minute sessions facing the sea, attendees had to buy a solidarity ticket whose price ranged between 5 and 50 euros, depending on the chosen session.

Many personalities from the world of sports, politics, and culture participated in the solidarity day. Among them were journalists Francesc Latorre, Jaume Pinyol, Carme Barceló, Edu Polo, and Xavier Bonastre; actress Anna Ycobalzeta and other relevant figures such as the activist nun Sor Lucía Caram, councilwoman and exconsellera Victoria Alsina, former Barça handball player Enric Masip, and fitness professor Cesc Escolà. TV3 presenter, Ramon Pellicer, was in charge of presenting the event and delivering the final check.

Hundreds of athletes participated in the solidarity event.

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