Damm creates an NFT bracelet that gives access to 21 music festivals for 10 years

To get the La P∞lsera 2023, consisting of a piece of digital art by artist Alex Trochut, you have to find a collar with a golden back that the brand has hidden in Estrella Damm bottles consumed in bars and restaurants

march 28, 2023 - 22:13

Attention music festival fans. Damm has created a bracelet in the form of a piece of digital art that will give access, to whoever finds it, to 21 festivals that the brand sponsors throughout Catalonia for 10 years, including Cruïlla, Primavera Sound, and Sónar. It is an NFT (Non Fungible Token), that is, a unique and non-transferable piece that the winner of the original contest can download to their mobile and that will serve as a passport to enter all participating festivals for free for a decade.

To get this precious bracelet, you must find a collar with a golden back that the company has hidden in the returnable glass bottles of Estrella Damm of 33 and 20cl, that is, those that can be consumed in bars and restaurants, in this case, only in Catalonia and Andorra.

Whoever finds this "object of desire," the golden collar, will take home La P∞lsera 2023 de Estrella Damm, an NFT created by Barcelona artist Alex Trochut and generated with Polygon's blockchain technology. "This digital bracelet is Damm's first foray into the world of NFTs," highlights the brewery.

There is only one golden collar and, therefore, only one NFT bracelet, but there is another opportunity to access an open bar of the best live music. All collars ---except the golden one--- of the returnable Estrella Damm bottles have a promotional code on their back that serves to enter a draw to win free access to these 21 festivals, but only for this 2023. To enter the codes and participate, you must access here until May 2. The more codes are entered, the more chances the customer will have to win this second prize, explains the company, which will hold the draw before a notary on May 8.

The festivals participating in the promotion are (a)phònica, Festival de la Veu de Banyoles (Banyoles), ARTS d'Estiu (Pineda de Mar), Brunch! Electronik (Barcelona), Cabró Rock (Vic), Calafell Beach Festival (Calafell), Canet Rock (Canet de Mar), Cap Roig Festival (Calella de Palafrugell), El Tingladu (Vilanova i la Geltrú), Festival de la Porta Ferrada (Sant Feliu de Guíxols), Festival Cruïlla (Barcelona), Festival Internacional de Música de Cambrils (Cambrils), Festival Ítaca (L'Estartit), Festival Strenes (Girona), Festival Som de Mar (Lloret de Mar), Primavera Sound (Barcelona), Share Festival (Barcelona), Sónar (Barcelona), Sons del Món (Roses), Summerfest Cerdanya (Puigcerdà), Telecogresca (Barcelona) and Vida Festival (Vilanova i la Geltrú).



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