Culinarium swims against the current. The chain led by Montse Robinat does not close its shutters, but rather, in the midst of the pandemic, reclaims the function of local commerce with a new opening plan and the decision to set up shop on Rambla Catalunya, one of Barcelona's commercial arteries. Culinarium relies on the advisory and customer service it provides as its main weapon to defend itself against the rise of e-commerce. Its market positioning is also based on offering a wide range of household and kitchen products, of all ranges, and accessible to all types of budgets. Another of its bets is to locate itself in neighborhoods, near markets.
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The new store on Rambla Catalunya is the chain's 20th, has 185 square meters and occupies the premises of a former BBVA office, between Mallorca and Provença streets. Culinarium establishments are mainly located in Catalonia, but the chain has also expanded to Aragon, Castellón and Palma de Mallorca. To preserve the quality of service, all of the brand's stores are owned.
In 2019, Culinarium invoiced seven million euros, a figure that this year is affected by the pandemic but which the company hopes to recover thanks to the opening in Rambla Catalunya and the plan to open six more commercial premises in 2021. The workforce already exceeds one hundred employees.
Culinarium is a chain that emerged from a long family tradition, as the Robinat family also owns Casa Delfín, a company founded in Tàrrega in 1863 and which is one of the leaders in equipment for hospitality (tableware, cutlery and glassware), with a catalog of more than 15,000 products.
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