Elvira Hernández
Marketing and trade director in beauty multinationals
She has spent almost three decades leading marketing and trade departments in beauty multinationals, especially in selective perfumery. Now she puts this experience at the service of sectors that she is passionate about and with which she shares the same bond: creation, art, and emotion.
She promotes initiatives such as INVISIBLES. The art of perfume and the international perfumery competition Mouillette d’Argent, with the aim of positioning Barcelona as the capital of creative perfumery.