Founding partner of the magazinePanenka, César Sánchez is one of those professionals whom the crisis of the business model of large media outlets pushed to leave the pleasant but useless constant complaining to build, along with other colleagues, the place where they could develop for the first time that idyllic journalism always verbalized but never materialized. Since then, he tries to apply with dignity that contemporary maxim that states that there was never a better time to do journalism, but a worse time to be a journalist, alternating the hats of communications director, content author, and father of two children.
