For more than twenty years, Amaya Ledesma del Fresno has been convinced of something that is not always easy to explain in a meeting: that art is not decoration, but a tool. And that luxury, in its truest form, has much to teach the world.
With degrees in Art History and Journalism, training in psychotherapy, and fluency in five languages, she has led communications for major brands such as Carolina Herrera, Prada, and Loewe across Europe and the Americas. She lived and worked in France, Switzerland, the United States, and Mexico before settling in Barcelona, a city she considers the best possible laboratory for observing how art and culture can transform our way of being in the world.
In 2021, she embarked on an entrepreneurial journey to explore the intersection of art, brands, and business from three different angles: strategic consulting for companies in the beauty, fashion, and lifestyle sectors; teaching at institutions such as Elisava and Blanquerna; and The Healthy Art Club, the artistic workshops she founded in 2022, through which teams at Bayer, ISDIN, and Mango have discovered that creating together can change something that no meeting can.
