American Vintage fashion arrives at Paseo de Gràcia. The store, of 145 square meters distributed over two floors, has opened its doors at the confluence of the emblematic avenue with the renovated Consell de Cent. The boutique aims to transport the customer from the center of Barcelona to the region where the brand was born in 2005, through its setting with characteristic tiles.
The establishment is the third of the Marseille firm in the Catalan capital, and will offer products for women, men, and children. All with natural materials and colors that aim to be a nod to the Mediterranean and refer to the origins and materials of American Vintage.
The new store features its tiles as a differential element. The design is inspired by a t-shirt from one of the brand's collections, and the pieces have been created in collaboration with an artisan.
The establishment has areas designed for taking a break between purchases and even having a coffee while browsing a bookThe space wants to invite visitors to stop and immerse themselves in the reality of American Vintage, with areas designed for taking a break between purchases and even having a coffee while browsing a book. The store also has a city guide that American Vintage has created for this opening.
The new establishment of the Marseille firm joins the fifteen stores it has in Spain, which recently also added an opening in Madrid, where it has two establishments.
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