7 keys to Desigual's e-commerce success in the United States
Desigual's e-commerce in the United States has structured its good performance on several aspects such as knowing how to differentiate the various areas of the country, hitting the right niches, and dedicating great attention to mobile presentation.
UNITED STATES LOGISTICS, E-COMMERCE AND DISTRIBUTION The United States market is one of the most competitive in the world, also in e-commerce. Àlex Camps, Desigual's Digital Commerce Omnichannel Manager, who has led the expansion of the Catalan brand in this space, knows this well.
Camps offers seven essential issues to lay the foundations for digital business in the world's leading market. Points that can serve as a reference for all those Catalan companies that are thinking of making the leap towards the American (e-commerce) dream.
Mastering logistics to export better
Freight transport is one of the critical factors in the success of an internationalization process. Mastering and controlling logistics is fundamental, a task for which the Consell d'Usuaris del Transport promotes the exchange of knowledge and experiences among companies.
LOGISTICS, E-COMMERCE AND DISTRIBUTION Rosa Prenafeta, director of the Consell d'Usuaris del Transport, explains the advantages of exchanging knowledge and experiences between small and large companies in the logistics section. A critical area in any export process that must be well present in any strategic plan.
Likewise, she reviews the challenges of current logistics and the concepts that must be very present when planning the logistics of any export movement. Finally, Prenafeta also highlights the main legislative obstacles that have been overcome.
The 3 reasons for a startup to go to Silicon Valley
The idealization of the Californian ecosystem encourages many young companies to dream of making the leap to the American dream; but what's the point of them going? Investor Lluís Gutiérrez (THCAP), with extensive experience in Silicon Valley, explains the three conditions needed to go.
UNITED STATES Lluís Gutiérrez, Managing Partner of Telegraph Hill Capital (THCAP), explains the three questions any startup should ask itself when considering the leap to Silicon Valley. In his opinion, only an affirmative answer in all three cases justifies taking a plane to California.
Furthermore, Gutiérrez explains what startups that make the leap will find and the challenges they will have to face and manage once they settle in the American West.
Teknics, how to internationalize in mature markets
This company, dedicated to the design and construction of special machinery in the industrial sector, is an example of the change in mentality that many Catalan SMEs have experienced in recent years to become exporters. As in their case, most have sought their first international business in mature European markets.
MACHINERY, METALLURGY AND CAPITAL GOODS Europe remains the main destination for Catalan exports. Highly saturated markets, with strong competition, where it is not easy to make a place for oneself. Even so, they are a good starting point to initiate the cultural change that becoming an exporter entails for a company.
Jordi Bolea, CEO of Teknics, recounts the experience for an SME of realizing the need to internationalize and the process to achieve it in countries as competitive as those in Central Europe.
R&D that reaches the market, the best ally of the 'silver' economy
The opportunities generated by the widespread trend of healthy aging also imply cultural challenges and greater technical usability. Sense4care works in this line with a fall detector and a device to monitor the condition of Parkinson's patients.
HEALTH AND MEDICAL EQUIPMENT WELLNESS & BEAUTY Joan Cabestany, co-founder of Sense4care and UPC researcher, explains the technology developed to bring solutions to the market that extend people's independent lives. Tools such as their fall detector or a device to monitor the evolution of Parkinson's patients are emerging in the growing trend of the silver economy.
Proposals aimed at older people, however, not only open up a market of opportunities, but also present challenges to be solved. Overcoming cultural and technological barriers, for example, is practically as important as creating new offerings for this segment of the population.
The advantages of exporting services
Selling services facilitates faster expansion without the difficulties of goods transport logistics. Daniel Torrents, Area Manager of Grupo AIS, explains how they have made a name for themselves in Latin America and are starting to set foot on the African continent.
The main advantage of exporting services is that they are intangibles. Transport barriers are minimized, and it is easier to be close to the client. This is according to Daniel Torrents, Area Manager of Grupo AIS, a company with more than 30 years of experience in decision-making systems through data.
After successfully establishing itself in Latin America following the lead of Spanish banking, Grupo AIS is now positioning itself in Africa to meet new emerging needs. Torrents explains where to start, the best time to establish oneself, and how to take advantage of public procurement processes to position services in a foreign market.
The importance of protecting technology in China
Securing intellectual property is an essential prerequisite to the commercialization of technology, especially in markets as complex as the Chinese one. Lawyer Philippe Deltombe, a collaborator of the China IPR SME Helpdesk, explains the relevance of this process.
CHINA
Philippe Deltombe, a partner lawyer at AGM and a collaborator of the China IPR SME Helpdesk, has 10 years of experience in China and Southeast Asia advising on intellectual property protection strategies. Having the company's technology protected is essential when establishing any commercial activity in the Asian giant.
Deltombe recommends a lot of patience, making an effort to understand the particularities of the market and adapting. A strategy of total replication of the local business model will hardly succeed.
'Invoice trading', financing yourself with invoices
Invoice financing is one of the many possibilities offered by alternative financing tools, a way to diversify companies' financial structure. Paulino de Evan, co-founder of Finanzarel, explains what it consists of, how it works, and to which companies it can be useful.
Invoice financing (invoice trading, in its English name) allows obtaining financing through the sale of an outstanding invoice. Paulino de Evan, co-founder of Finanzarel, explains how this alternative financing system works on platforms like his.
The agility in obtaining financing is one of the main advantages of this system, which allows companies to complement their financial structure by diversifying sources.
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