Since its arrival in Barcelona, and despite the pandemic, the Integrated Systems Europe (ISE) has been growing year after year, finding in the Gran Via exhibition center the surface it needed to continue expanding. From Tuesday, February 4 to Friday, February 7, the 2025 edition of Europe's largest audiovisual fair will be no exception, with the forecast of surpassing the attendance record of a year ago, when it was close to 74,000 congress attendees. "This edition promises to be the largest and most successful in our history," says ISE General Manager, Mike Blackman.
Attendees coming from Latin America will have significant weight, growing by more than 60%, but those coming from Asia will also increase, especially from China, India, and the Middle East. A sign for the organizers that the congress is becoming increasingly global, surpassing its traditional European leadership and reaching more countries. Even attendees from Benelux, who were the ones who decreased the most when they left their previous headquarters in Amsterdam, are recovering.
ISE will occupy all the pavilions of the L'Hospitalet de Llobregat exhibition center, except for a part of pavilions 1 and 2, where companies like Huawei and Ericsson will have already begun preparations for the Mobile World Congress (MWC). It will fill 92,000 net square meters, 20% more compared to a year ago, with more than 1,600 exhibitors, of which 330 will be first-timers and 80 will be Spanish. Brands such as Samsung, Epson, Panasonic, LG, or Microsoft will have the main stands, although the show entrusts its future growth to emerging companies, which is why it will dedicate an exclusive space to them for the first time to facilitate them finding investors and expanding in future editions.
Another novelty of this edition will be the area dedicated to e-sports, produced by the Professional Videogame League (LVP) of Mediapro, drones and robots, all located in pavilion 8.1. In addition, the screen that ISE provided a year ago for the main entrance of Fira Gran Via will once again be on display. After the residents of L'Hospitalet were able to watch the Eurocup final there ---an idea of Blackman's when he saw that Spain was strong in the quarterfinals---, the projections will return every afternoon by digital artists such as the Italian Quayola. His creations can also be seen at Casa Batlló the weekend before (Saturday 1 and Sunday 2 February) as a welcome from the fair for the entire city.