New economic boost for trade and crafts. The Departament d'Empresa i Treball has announced a new line of aid endowed with 9.1 million euros for the year 2025. This call is part of the Competitiveness, Growth and Innovation Plan 2024-2028, a strategic initiative that seeks to strengthen trade, crafts and fashion in Catalonia.
As main novelties, the subsidy plan, managed through the Consorci de Comerç, Artesania i Moda (CCAM), incorporates a new program to support the digitalization of companies, a specific line for the opening of new commercial establishments and a program of aid for small municipalities.
Digital transformation
This new program supports the incorporation of digital technologies in commercial establishments and market stalls. It includes actions such as website creation, the use of management systems (ERP, CRM), point-of-sale digitalization and omnichannel strategy projects.
Support for municipal markets
The plan foresees supporting improvements in the management, revitalization and infrastructure of sedentary and non-sedentary markets. Promotion actions, digital services, training for vendors and investments in accessibility, sustainability and efficiency are contemplated.
Support for small municipalities
With the aim of strengthening trade in smaller municipalities and revitalizing rural areas, the plan includes a specific program aimed at municipalities with fewer than 10,000 inhabitants. Subsidies can reach 20,000 euros to finance the opening of new establishments, commercial promotion actions or support for associative fabric. It also includes the promotion of local crafts, training and sustainability.
Roadmap for trade, crafts and fashion
The Competitiveness, Growth and Innovation Plan 2024-2028 is the strategic tool jointly promoted by the General Directorate of Trade and the Consorci de Comerç, Artesania i Moda to respond to the current challenges of these sectors. The plan focuses on innovation, digitalization, sustainability, training and territorial balance, strengthening the competitiveness of commercial, craft and fashion companies.
The aid is structured into eight programsIn the field of trade, the Generalitat wants to update the regulations to guarantee equal conditions among operators and adapt them to new consumption habits. Additionally, training programs will be launched to ensure generational replacement and attract talent in the most sought-after profilesFinancial instruments are also foreseen to strengthen business competitiveness, promote new business models, and integrate commerce into urban planning. At the same time, the aim is to boost digitalization and stimulate local economic activity.
Regarding crafts, work will be done to enhance the sector's prestige, promote professionalization, and favor international projection. Training, sustainability, and connection with other productive and creative sectors will be prioritized, as will participation in leading international events.
Tomorrow opens the call for aid to grow businesses in commerce, crafts, and fashionIn fashion,the plan focuses on consolidating the 080 Barcelona Fashionas an international hub for the sector and strengthen collaboration between companies and institutions. They also want to accelerate innovative projects, boost textile manufacturing in Catalonia, and promote trades linked to sustainability and the circular economy, among others.
For more information on aid and processing: https://ccam.gencat.cat
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