1/40 Marcos Ugarte (Grup PHAROS), Aleix Valls (WeArtificial), Elena Busquets (The New Barcelona Post), Xavier Comerma (Banc Sabadell) and Benito Reales (Banc Sabadell). © Àngel Bravo 2/40 DAFO Barcelona 2027 aims to bring together leading figures from Catalonia’s business community to analyse the challenges and opportunities that will shape the future of the economy and business. © Àngel Bravo 3/40 Geopolitics and artificial intelligence were at the heart of the DAFO Barcelona 2027 discussions, helping business leaders anticipate the decisions that lie ahead. © Àngel Bravo 4/40 Enrique Lacalle, president of Círculo Ecuestre, welcomes attendees to DAFO Barcelona 2027. © Àngel Bravo 5/40 Around 100 prominent representatives of Catalonia’s business community gathered for the first edition of DAFO Barcelona 2027. © Àngel Bravo 6/40 Around 100 prominent representatives of Catalonia’s business community gathered for the first edition of DAFO Barcelona 2027. © Àngel Bravo 7/40 Marc Armengol, CEO of Banc Sabadell, at DAFO Barcelona 2027. © Àngel Bravo 8/40 Marc Armengol, CEO of Banc Sabadell, at DAFO Barcelona 2027. © Àngel Bravo 9/40 “Business leaders manage uncertainty and incorporate it as another variable in the decision-making process,” reflected Marc Armengol, CEO of Banc Sabadell. © Àngel Bravo 10/40 Marcos Urarte, president of Grupo PHAROS, during his talk at DAFO Barcelona 2027. © Àngel Bravo 11/40 Marcos Urarte, president of Grupo PHAROS, highlighted the importance of anticipating geopolitical shifts and understanding their impact on business decisions. © Àngel Bravo 12/40 dafo 021 13/40 Josep Lluís Sanfeliu (Barcelona Global), David Garrofé (Binillum), Rafael Ruiz (EBRO Motors Group) and Raquel Carrasco (Veolia Catalunya) took part in a roundtable discussion moderated by Sara Puig (Col·legi d'Economistes de Catalunya). © Àngel Bravo 14/40 Raquel Carrasco, managing director of Veolia Catalunya, has highlighted the importance of resilience in the face of resource scarcity and price volatility. © Àngel Bravo 15/40 Josep Lluís Sanfeliu (Barcelona Global), David Garrofé (Binillum), Rafael Ruiz (EBRO Motors Group) and Raquel Carrasco (Veolia Catalunya) took part in a roundtable discussion moderated by Sara Puig (Col·legi d'Economistes de Catalunya). © Àngel Bravo 16/40 Josep Lluís Sanfeliu, president of Barcelona Global, argued that Europe’s strategic autonomy must go hand in hand with the free flow of talent and investment, without bureaucracy holding back innovation. © Àngel Bravo 17/40 Rafael Ruiz, president of EBRO Motors Group, stressed that “companies cannot simply observe geopolitics; they must interpret it and bring it into their boardroom discussions”. © Àngel Bravo 18/40 David Garrofé, CEO of Binillum, highlighted that “volatility is a business opportunity for start-ups”, which are used to operating in changing environments. © Àngel Bravo 19/40 Josep Lluís Sanfeliu (Barcelona Global), David Garrofé (Binillum), Rafael Ruiz (EBRO Motors Group) and Raquel Carrasco (Veolia Catalunya) took part in a roundtable discussion moderated by Sara Puig (Col·legi d'Economistes de Catalunya). © Àngel Bravo 20/40 Aleix Valls, CEO of WeAI, argued that the main barrier to AI adoption in business is not technology, but leadership and the ability to transform business processes. © Àngel Bravo 21/40 Aleix Valls, CEO of WeAI, argued that businesses should stop seeing artificial intelligence merely as a cost-cutting tool and use it to increase revenue and drive growth. © Àngel Bravo 22/40 Víctor Costa, entrepreneur and moderator, led the roundtable on the application of artificial intelligence in business, featuring Mercedes Oblanca (Accenture), Jordi Giné (Telefónica) and Daniel Martínez Harris (HP Barcelona). © Àngel Bravo 23/40 Daniel Martínez Harris, director of HP Barcelona, highlighted the potential of AI agents to automate tasks. © Àngel Bravo 24/40 Jordi Giné, Telefónica’s Director of Public Administrations and Major Accounts for the Eastern Territory, highlighted the importance of extending AI adoption across the entire business community. © Àngel Bravo 25/40 dafo 047 26/40 Víctor Costa, entrepreneur and moderator, led the roundtable on the application of artificial intelligence in business, featuring Mercedes Oblanca (Accenture), Jordi Giné (Telefónica) and Daniel Martínez Harris (HP Barcelona). © Àngel Bravo 27/40 dafo 051 28/40 Live voting allowed attendees at DAFO Barcelona 2027 to share their assessment of business challenges and contribute to the conclusions that will feature in the event’s report. © Àngel Bravo 29/40 Contributions from participants at DAFO Barcelona 2027 offered diverse perspectives on navigating an increasingly complex and uncertain global landscape. © Àngel Bravo 30/40 Guillem Carol, CEO of Must Media, brought DAFO Barcelona 2027 to a close, wrapping up a day of reflection on the challenges and opportunities facing the business community. © Àngel Bravo 31/40 The insights and contributions shared at DAFO Barcelona 2027 will be brought together in a report analysing the main challenges and opportunities facing Catalonia’s business community. © Àngel Bravo 32/40 Business professionals and industry representatives gather at DAFO Barcelona 2027. © Àngel Bravo 33/40 Business professionals and industry representatives gather at DAFO Barcelona 2027. © Àngel Bravo 34/40 Business professionals and industry representatives gather at DAFO Barcelona 2027. © Àngel Bravo 35/40 Business professionals and industry representatives gather at DAFO Barcelona 2027. © Àngel Bravo 36/40 Business professionals and industry representatives gather at DAFO Barcelona 2027. © Àngel Bravo 37/40 Business professionals and industry representatives gather at DAFO Barcelona 2027. © Àngel Bravo 38/40 Business leaders, executives and specialists from different sectors shared their experiences at Círculo Ecuestre during a day combining strategic analysis and business debate. © Àngel Bravo 39/40 DAFO Barcelona 2027 has concluded with a networking session at Círculo Ecuestre, where business leaders, executives and experts have exchanged ideas and shared perspectives. © Àngel Bravo 40/40 DAFO Barcelona 2027 has concluded with a networking session at Círculo Ecuestre, where business leaders, executives and experts have exchanged ideas and shared perspectives. © Àngel Bravo