Mango strengthens its position in the US with a 2,100 m² store on Fifth Avenue

Mango starts the year strengthening its position in a key market for the fashion industry. The Catalan family company has just announced the opening of an emblematic 2,100 square meter store on New York's iconic Fifth Avenue. The establishment will become the ninth point of sale for the brand in the United States and will be located in a historic building known as Grande Dame, built in 1920 and which has been home to important companies such as NBC, Columbia Pictures, and Coca-Cola.

The Fifth Avenue flagship, located at number 711 of the exclusive New York commercial thoroughfare, will have three floors and will open during the first half of 2022. The first two floors will be dedicated to the women's collection, while the third floor will be reserved for the Mango Man and Mango Kids lines. The brand's tailoring service will also be available, as well as a click and collect space for picking up online purchases.

"The opening of the new flagship store on Fifth Avenue is a great step forward for Mango in its omnichannel development strategy in the US. Having a store with these characteristics in one of the most prestigious locations with the highest footfall on the continent will allow us to increase our brand recognition, both in the American market and internationally," explained Daniel López, Mango's director of expansion and franchises.

The Fifth Avenue store will incorporate one of Mango's latest technological innovations: a store analytics system that allows understanding customer behavior within the store to carry out actions on the space and product and respond to shoppers' needs.

According to the group owned by Isak Andic, the landing on Fifth Avenue is part of the expansion plan that the company is carrying out in the United States and which it already announced at the end of 2020. In 2021, Mango launched four establishments in the country, specifically in the Menlo Park and American Dream shopping centers, both in New Jersey, Roosevelt Field in New York, and Dadeland in Miami, Florida. 

Mango has been present in the United States since 2006. The company reinforced its commitment to the US market at the end of 2017 with the renovation of the SoHo store and with the agreement with Macy's in 2019 to accelerate the growth of online sales.

The Barcelona brand operates in more than 110 countries and had a turnover of 1.842 billion euros in 2020, 42% of which was online.