Mango advances in the implementation of its new store concept New Med in Barcelona. In the Catalan capital, there are already three establishments that have adopted this new design "of Mediterranean inspiration," which the brand launched in 2021 and will progressively adopt in all the flagship stores the firm has worldwide. After being closed for more than three months, Mango reopened this Friday the emblematic store it owns at number 586 on Avenida Diagonal, a few meters from Plaça Francesc Macià.
It is an establishment with more than 400 square meters of sales area that, thanks to the renovation, has been equipped with new technologies and services incorporated by the New Med concept to improve the customer's shopping experience, such as a specific area for picking up online purchases (click and collect) and the so-called Committed Box, a container where customers can deposit clothes and footwear to give them a second life.
In Barcelona, where Mango has 27 stores, the main store on Paseo de Gràcia and the one in the L'illa Diagonal shopping center had already adopted this new image. Before the remodeling, this store sold both women's and men's lines. Now, the store will exclusively offer the Woman collection. It should also be noted that, right in the adjacent premises, there is a Mango Kids point of sale. A team of 18 people works in the store.
According to the family group chaired by Isak Andic, the New Med stores prioritize sustainability and architectural integration, which is why sustainable materials and natural paints are used in their construction. "This concept aims to reflect the spirit and freshness of the brand and has a strong influence from Mediterranean culture and style," says the firm, present in more than 110 markets and which in 2021 achieved a turnover of 2,234 million euros. The online channel already generates 42% of the business volume.