The director of the Cruïlla Festival, Jordi Herreruela, has once again championed a festival model that prioritizes experience over growth. Cruïlla closed its 2026 edition with 73,000 attendees, a figure lower than last year's record, but which, according to Herreruela, confirms the commitment to a sustainable and quality format. "We prefer quality over quantity and we don't aim to be the biggest, but the best," he defended.
At the helm of the festival since its inception, Herreruela has transformed Cruïlla into a unique proposal within the European music scene, with a program that combines big international names with emerging talent, as well as spaces dedicated to comedy, dance, or fashion. "Cruïlla is home," he summarized during the festival's review, claiming the festival as a space for encounter and community.
Also president of Barcelona Music Lab, Herreruela has been advocating for innovation as a tool to boost the music industry for years. With this edition, he consolidates his own model that positions Barcelona as one of the great European references for urban festivals, focusing on artistic quality, diversity, and audience experience.
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