Incapto, the Barcelona-based company that measures remote work in coffees

On Fridays, offices smell less of coffee. Because, in fact, 30% less is served than from Monday to Thursday. It is not a perception or a survey on teleworking, but data extracted from 7.7 million coffees prepared in more than 1,500 offices throughout Spain.

The curious thing is that this radiography of hybrid work has not been prepared by a human resources consultancy or a large technological group. It has been done by Incapto, a company made in Barcelona that has made a significant place for itself in the world of specialty coffee with the sale of coffee machines and coffee beans. And since their connected coffee machines register every consumption to automatically manage maintenance and coffee replenishment, as a result, they have ended up drawing a fairly accurate picture of how in-person presence in companies has changed.

And what can coffee consumption tell us about office life? Well, for example, that Fridays have consolidated as the big day for teleworking, especially in sectors such as finance, advertising or IT, where coffee consumption can drop by more than 40%. Also, that almost half of coffees are prepared between eight and ten in the morning, that February is the month with the most activity in offices and that December 31 registers the annual minimum, with only a third of usual consumption.

The study also reveals that large companies consume more coffee than small ones, but not as much as it might seem if their workforce is taken into account. And it leaves another curiosity: the Valencian Community leads the average consumption per office, followed by the Basque Country and Madrid, while Catalonia closes the ranking. A difference that, Incapto warns, does not necessarily respond to a greater use of teleworking, but also to the fact that the Catalan sample includes a much higher proportion of SMEs and self-employed professionals.

Incapto was born in Barcelona in 2020, a few days before the outbreak of the pandemic. It was founded by Francesc Font, Joaquim Mach, and Beatriz Mesas, three complementary profiles united by the same idea: to demonstrate that it was possible to consume better coffee while reducing the environmental impact of capsules. Font, who came from selling Nubelo to the Australian group Freelancer, contributed his experience as a serial entrepreneur; Mach, his background in digital marketing, and Mesas, a specialist in specialty coffee, her knowledge of the product and its entire value chain. This 2026, in fact, Mesas has been selected as one of the three finalists for the Young Entrepreneur of the Year Award by AIJEC. The winner, by the way, will be announced next September 14, at a gala to be held at the Palau de la Música Catalana.

Their proposal was as simple as it was disruptive: to recover whole bean coffee without giving up the convenience that capsules had popularized. It is no coincidence that the name Incapto means "not encapsulated" in Latin, a clear declaration of intent. To do this, they opted for automatic coffee machines, a subscription model, and direct purchase of coffee at origin, which they then roast and package in Catalonia.

Six years later, that project that questioned a habit as deeply rooted as pressing a capsule has become one of the most promising Barcelona companies in the specialty coffee sector. Today the company has a staff of 120 people and has its headquarters in Barcelona, logistics facilities in Ripollet and Barberà del Vallès, and commercial and technical teams distributed throughout different parts of the State. The company exports close to 30% of its business to France, Italy, and Portugal and, after invoicing 14.85 million euros in 2025, expects to exceed 26 million in turnover this year.

The next challenge is to grow in Europe and export not only the brand, but also its way of understanding coffee: betting on freshly ground beans instead of capsules, with a model that combines quality, convenience, and less waste generation. With this objective, just three months ago the company closed a 10 million euro financing round, led by the British fund specialized in food McWin Capital Partners and with the participation of Lever VC, Cardumen Capital, and shareholders who were already part of the project, such as Banc Sabadell, P101, Atresmedia, and JME Ventures. The resources, as detailed by the company in a statement, will be used to strengthen its expansion in Europe and to boost Incapto's entry into the restaurant channel.

Thus, while the brand prepares to make the international leap and bring its way of understanding coffee to new European markets, we add another project made in Barcelona capable of making a place for itself in the world.