Gloria Boix

Gloria Boix assumes the general direction of the ISE Foundation, the new foundation linked to Integrated Systems Europe (ISE) that wants to extend the impact of the event beyond the days of the fair. Boix thus begins a new professional stage after her career at the Barcelona City Council and Barcelona Activa. "A new challenge, with the same commitment," proclaimed Boix, who faces the position "with great enthusiasm, responsibility" and with the will to "contribute to generating impact through technology, talent, and innovation." Now, the foundation begins "a new stage," after its creation was announced last February, coinciding with the congress.

The ISE Foundation is born with the will to turn the international dimension of the fair into a project with activity throughout the year. Driven by ISE, AVIXA, and CEDIA, and with the support of the City Council and the Generalitat, the foundation will work on talent development, the promotion of innovation and entrepreneurship, and the generation of social impact. Boix arrives at the position after more than four years at Barcelona Activa, where she has been responsible for strategic projects and City Branding. Previously, she had worked for institutions such as Mobile World Capital Barcelona and Fira de Barcelona, building a career linked to events, city promotion, and digital transformation.