Period and follow in the trajectory of more than ten years of Giny Comunicació. The communication agency of Must Media Group, a group to which The New Barcelona Post belongs, has launched a new brand image and also a new agency positioning focused on the city's ecosystem. Thus, from now on, the agency will be called Giny Barcelona and will offer the market its extensive specialization in the Barcelona brand.
This decision is the result of a strategic rethinking based on its broad and deep knowledge of the Barcelona brand and all its audiences, merged with creative talent and the mastery of communication strategies. "With this strategic brand change, Giny strengthens and positions itself as a leading agency in Barcelona, with a unique and differential approach within the agency market," says Adrià Barrio, general director of Giny Barcelona and Must Media Group. According to Barrio, this specialization in the Barcelona brand "allows us to accompany companies and entities to connect with their potential audiences and obtain the best results."
Composed of a team of more than 25 communication, advertising, creativity, design and audiovisual production professionals, Giny Barcelona takes a step forward by positioning itself as one of the best-positioned native digital agencies within the Barcelona ecosystem.
This evolution reaffirms the agency's experience, which currently works for clients such as Fira Barcelona (with projects such as the Smart City Expo World Congress or Automobile), the Circuit de Barcelona-Catalunya, Parlem Telecom, the Mobile World Capital Foundation, Proactiv Entertainment or Ferrocarrils de la Generalitat de Catalunya.
Giny Barcelona is the communication and creative agency of the communication group Must Media Group, made up of the digital magazine The New Barcelona Post and the audiovisual production company Incís Films.
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