In recent decades, the company has also decided to diversify its activity. In addition to the beer varieties that have expanded the catalog—such as Voll-Damm, the non-alcoholic, or Daura, designed for celiacs—other businesses linked to food and beverages have been added. Although the brand is often reduced or exclusively associated with Estrella Damm, the group goes much further: it participates in water brands such as Veri or Fuente Liviana, in beverages such as Cacaolat or Laccao, and in restaurant chains such as Rodilla, to which is added the recent collaboration with Nestlé to produce and distribute Nestea in several markets.
Despite this expansion, Damm maintains a visible link with its origins and with Barcelona's industrial history. La Bohèmia, although it has left production behind, now functions as its corporate headquarters and cultural space. Furthermore, the founding family still has a presence in the company, with figures such as Ramon Agenjo, great-grandson of Joseph Damm and one of the last descendants of the founding family, who remains linked to the group as secretary of the board of directors and director of the Damm Foundation.
However, today a large part of the shareholding is concentrated in the hands of the Carceller family, through the energy group Disa. This family has historically been linked to the company, and continues to lead the group with Demetrio Carceller Arce as executive president. At a recent gala at the Gran Teatre del Liceu on the occasion of the 150th anniversary, Carceller synthesized this trajectory of growth and continuity with a clear idea: "At Damm, we have known how to evolve without losing our essence, maintaining a way of doing things based on quality, innovation, and proximity to society."
The factory as a cultural space
Beyond the institutional celebration at the Liceu, Damm has promoted various initiatives for its 150th anniversary. Among them, BOHEMIA stands out, a special edition of the beer that pays homage to the group's trajectory and Barcelona's industrial history. Its own brewing process recovers this idea of slow time: a cellar beer, with prolonged maturation and natural ingredients, that evolves until it reaches its final balance.
This old factory, although it has left industrial production behind, remains a key part of the brand. In 2010, part of the La Bohèmia complex was rehabilitated, including the mashing room —with old copper stills—, the multi-purpose room, and the venue's lobby. Thus, today it functions as a corporate and cultural space, reinforcing the link between the company and the city.
This link is especially visible in the cultural sphere, especially in music, with a constant presence at festivals such as Primavera Sound, Sónar, or Cruïlla, as well as at events such as La Mercè or Sant Jordi. A sample of this connection was experienced in the Parc del Fòrum during the celebration of the 150th anniversary, when more than 30,000 people attended a concert with Oques Grasses, Love of Lesbian, or The Tyets. The atmosphere, festive and open to the city, connected with the image that the brand has been building through the "Mediterráneamente" campaign for more than a decade.