Fewer and fewer printed newspapers are read in Spain

The set of Spanish printed newspapers continues to lose readers every year. Since a record percentage of readers of 42.1% was reached in 2008 (among the population over 14 years of age), the Spanish press has been reducing its prominence in the daily life of the Spanish population.

In the last nine years, the percentage of printed newspaper readers has fallen to 24.3%, thus losing almost 18 percentage points, according to data offered by the AIMC (Association for Media Research).

As can be seen in the following graph, prepared from the data included in the study "General Framework of the Media in Spain 2018", recently published by the AIMC, the Spanish daily press has had less than 30% market penetration for four years. Since the 80s, the percentage of newspaper readers had always been above 30%, and even exceeded 40% between 2004 and 2008.

Another piece of data that certifies that printed newspapers have an increasingly smaller presence in the daily lives of Spaniards is that of the average reading time, which has practically been reduced by half in the last nine years.

In 2008, Spanish newspaper readers dedicated an average of 17.7 minutes to the press. Last year, that time had been reduced to 9 minutes, as can be seen in the following graph also prepared with data contained in the AIMC report.