In an increasingly sedentary society, especially in the workplace, some studies have indicated that up to 35 chronic diseases and pathologies associated with sedentarism can develop, including musculoskeletal disorders, heart disease, type 2 diabetes, thrombosis, systemic inflammation, and some types of cancer.
To combat these negative effects, entrepreneur Toni Estellé, owner of the Ecommerce Addventures holding ---which owns the Pummba brand--- and former founder of Marmota –startup acquired by Flex in 2021---, and businessman Guillem Hernández have created the company Eleva. The business is dedicated to the design, manufacturing, and online commercialization of height-adjustable and modular desks, with a metal structure and wooden top.
This project, initiated last July with an investment of 250,000 euros, also has the support of other entrepreneurs, including Victor Font, Josep Casas, and Hugo Cortada.
Through the portal elevadesk.com, the company has started commercialization in Spain, aimed at individuals, but also at companies and coworking chains, institutions, or entities. "We will strengthen B&B sales and complete the current range of tables, with accessories such as drawers or laptop stands and chairs," states Guillem Hernández and explains that they have received orders from city councils, schools, and various companies. He also comments that, lacking physical stores or a showroom, "we will install the desks in common areas of coworking spaces so that users can use them and check their advantages."
Initially, the firm has two partners: the Austrian firm Logic Data, which supplies the metal structures, to which an electric motor is incorporated, allowing the tables to be raised and lowered at a speed of between 25 mm/s or 38 mm/s and reach a height of up to one and a half meters from the floor. The other partner is the furniture manufacturer Bustper, from La Sènia, which provides the wooden tops. For now, Eleva brand desks are available with widths between 120 and 180 centimeters, at a sale price of between 300 and 500 euros. Custom orders are also accepted.
Toni Estellé and Guillem Hernández point to a growing demand for this type of product, in the domestic sphere due to teleworking and in companies due to new work habits and the emergence of hotdesking. Hence the forecasts to end the first year of activity with a turnover of half a million euros and more than 2,000 tables sold, "and we do not rule out reaching five million euros in two years," specifies Hernández. The expansion "will focus on Portugal and France," since it is a bulky and heavy product for transport.