After more than a year of restrictions and limitations on mobility, the tourism sector has been one of the most affected. The world's major cities, epicenters of mass tourism, have seen their activity plummet, and for Barcelona, it has been no different. It is for this reason that Turisme de Barcelona has launched the campaign Barcelona, like never before to attract national and European tourists to the Catalan capital.
This is the first promotion campaign for the city since the outbreak of the pandemic. Developed by Equipo Singular, it revolves around a video that shows scenes and corners of the city. The campaign highlights some of the city's most attractive facets, such as its gastronomy, culture, commerce, and activities that can be done in Barcelona through an urban poem by the winner of the Paris 2020 Poetry Slam World Cup, Daniel Orviz. The campaign will run from this March until December.
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