The city of Barcelona has appeared in almost 2.5 million mentions from October 2021 to last September, a 17% decrease compared to the 3 million registered a year ago. This is indicated by the second digital report on The image of Barcelona at an international level prepared by the Evercom consultancy. To gather the information, the firm uses the Digimind digital platform to monitor everything published on social networks and digital media that refers to the Catalan capital.
According to the study, the main topic with which Barcelona has been related this last year has been tourism, which accounts for 41% of mentions, including terms such as Primavera Sound or the Sagrada Família. The reactivation of travel explains the first position, after it had 27% of mentions last year. In turn, mentions about tourism have overtaken those about politics, the main protagonist in 2021, with 53% of publications. This year, it has remained at 31%. These two categories are followed by entrepreneurship, with 16% of mentions; research, with 8%, and congresses, with 4%.
In turn, regarding the origin of the publications, the report indicates that 69% are made outside of Spain, while the remaining 31% are produced within the country. Among the different foreign countries identified by the consultancy, the United States ranks first for the second consecutive year.
In reference to the channels where mentions occur, 63% are made through social networks, with a large predominance of Twitter. Likewise, 34% are made through online media and only 3% through blogs.
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