Barcelona Bridal Fashion Week elevates bridal fashion in its most international edition
Barcelona Bridal Fashion Week
From April 22 to 26, the Fira de Barcelona hall will bring together 34 designers on the runway, with Stéphane Rolland's haute couture as the main attraction, and 420 brands, 87% international, in the exhibition space
This year's edition will have as its stellar moment the tenth edition of the Barcelona Bridal Night, on April 22, which will present for the first time in Spain the designs of the Frenchman Stéphane Rolland. Under the concept Sculpted by Nature, the couturier will transform Hall 8 of the Montjuïc exhibition center into "a monumental cathedral", where fashion, music and architecture will merge in an evening that will showcase more than 80 creations, from historical designs to new pieces.
But Rolland's creations will not parade alone: the designer has invited 23 students from IED Barcelona (Istituto Europeo di Design), LCI Barcelona and ESDi (Escola Superior de Disseny) to open the show with their own creations, the result of months of joint work with the renowned couturier. All this, during an evening that will also incorporate a solidarity component: 22 original sketches by Rolland will be put up for sale, and their proceeds will be fully donated to the Fundación Kàlida, which offers comprehensive and free support to people affected by cancer from its center at the Hospital de Sant Pau.
A great meeting point for the bridal business
Beyond the runway, this year's edition wants to put even more focus on the trade fair, which from April 24 to 26 will bring together more than 400 brands —87% international—, consolidating BBFW as a unique platform where live fashion and showroom merge.
"The objective is to give even more prominence to the commercial area than in previous editions", Caro underlined, showing confidence in repeating last year's record figures, when the fair closed with 23,500 visitors, the best in its history. So far, for this edition, up to 6% more professional buyers than last year have already registered, with an unprecedented number of buyers from the United States.
In total, the commercial space will bring together 420 brands from 37 countries, with a strong presence of firms from the United States, Italy, the United Kingdom, France, Poland, and Ukraine. Without forgetting, in addition, the Asian market, which despite the logistical and transport problems derived from the geopolitical situation, maintains a relevant presence in the salon, with firms such as The Atelier by Prof. Jimmy Choo (Malaysia), Vaishali Studio (India), Wang Feng (Shanghai), Joli Poli (Vietnam) or Serina (Japan).
Beyond Asia, the commercial space will also feature international haute couture firms such as the American Maggie Sottero and Justin Alexander, the Australian K. Andreatta —participating in the salon for the first time—, as well as Spanish brands such as Marco & María or Cortana. A harmonious combination of local and international talent that reflects the global projection of this year's edition.
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