B2Brouter aims to grow 70% with its electronic invoicing system

The electronic invoice marked a before and after in the organization and management of companies. On the one hand, it implied the modernization and acceleration of procedures that, until then, required a large amount of paperwork and manual labor. However, it also posed a challenge, especially for small and medium-sized companies, who had to adapt their administrative model. Faced with this organizational change in companies, the computer engineer Oriol Bausà, who had years of experience working in electronic invoicing, decided in 2003 to accompany companies as a consultant in this transition to digital platforms.

This was the origin of B2Brouter, a platform for sending and receiving electronic invoices that currently has more than 200,000 clients worldwide. However, until 2010, Bausà worked independently as a consultant, but that year he decided to take a step forward and create the B2Brouter system for managing digital documents. At that time, Bausà foresaw that the regulation in Spain that would oblige all invoices sent to public administrations to be submitted electronically would soon come into force.

Until then, the engineer had acquired extensive experience in this field, as he also played a fundamental role in the creation of the European Standard for electronic invoicing and actively participated in the creation of the Peppol network (Pan European Public Procurement Online), a network that allowed companies around the world to exchange electronic documents securely.

Even so, the regulation that obliged electronic invoices to be submitted to the administration was not implemented until five years later than Bausà had foreseen, finally being approved in 2015. "However, those five years made us refine and improve our service, so that when the great avalanche occurred in 2015, with the introduction of the regulation, we already had a prepared and robust system," Bausà considers.

After fifteen years of operation, the startup is now working to adapt to the new changes in Spanish regulations. In 2026, companies must begin to comply with the VeriFactu regulation, framed within Spain's Anti-Fraud Law, which will require issuing verifiable invoices and reporting them in real time to the Tax Agency, a regulation aimed at preventing fake invoices. Given these changes, the company, based in Sabadell, has been one of the first to be certified as VeriFactu Software, which allows companies to ensure they send invoices with official and verified software.

In addition, the new Crea y Crece Law will also come into force in Spain, which will impose invoicing through electronic systems for all companies. Bausà recommends that corporations and freelancers get ahead of the regulations and start digitizing their invoicing now, since, according to the engineer, "it is not only about reducing paperwork, but it also represents great savings for companies, as well as greater transparency." 

B2Brouter has two business models: an invoice management portal for freelancers and small and medium-sized companies, and an interface for large corporations with integrated management systems. To popularize electronic invoicing among companies and with the aim of helping small and medium-sized companies, the portal has a system known as freemium, that is, it offers a free basic subscription, although it also has more complete paid options, with annual subscriptions ranging from 100 to 200 euros.

Currently, the company is working on reaching new countries where they do not yet have a presence, such as Poland or Portugal

With this revenue, the company closed 2024 with a turnover of 3 million euros, a 40% increase compared to the previous year. The company aims to grow annually by 70%, driven by new regulations being introduced not only in Spain but also in countries worldwide. Thus, although Spain, France, Germany, and Belgium are the company's main markets, as they are countries that have already introduced or are about to introduce mandatory electronic invoicing, it also has a presence in remote countries like Japan.

The portal currently has more than 200,000 clients from over a hundred countries in Europe, Oceania, and Asia. Precisely, one of the advantages of the system offered by the startup is that it is a standard model, capable of adapting to the regulations of most countries. Therefore, the company continuously monitors different regulations in countries worldwide to enter new markets. "Our goal is clear: to help companies worldwide digitize simply, securely, and in compliance with local regulations," emphasizes Bausà.

Thus, in recent months, B2BRouter has consolidated its entry into Malaysia, where it has been officially certified by the Digital Ministry as an authorized electronic invoicing provider. Currently, they are also working to reach new countries where they do not yet have a presence, such as Poland or Portugal, as well as strengthening their role in the United States. For now, however, they do not plan to open more subsidiaries, having its headquarters in Sabadell and subsidiaries in Italy and New Zealand, where about forty employees work. A workforce they also plan to increase in the coming years to accompany the company's growth.