Laia Rogel

Laia Rogel

President of the Advertising Guild of Catalonia and CEO of Zetta

Laia Rogel Vilanova is one of the reference figures in the marketing and communication sector in Catalonia. As founder and CEO of Zetta, a creative agency with presence in Catalonia, Madrid, and Mexico, she helps brands and companies grow through real impact and valuable connections.

Beyond her entrepreneurial profile, Rogel has made history by becoming the first woman to assume the presidency of the Guild of Advertising, Communication and Marketing of Catalonia in its almost one hundred years of existence. In addition, for more than seven years she has presided over Ap! Lleida, the Professional Association of Businesswomen, from where she promotes female talent and empowerment.

She also acts as an investor in startups, mentor, and speaker, sharing ideas on entrepreneurship, business transformation, and conscious leadership.