After gaining more than 243,000 followers on Facebook, Instagram, LinkedIn, and Twitter, Naturgy has created a profile on TikTok (@naturgy). The energy company thus wants to connect with new audiences, especially younger generations, and will do so with content creators such as Rocío Vidal (@lagatadeschrodinger), Álex Neza (@yosoyneza), and Cintia Guich Nonis (@mundosinresiduos).
The company's objective in joining this social network is to help understand the energy market "to empower it and make it aware of how it can save on its bill, and know what options exist in the market." With the videos it will disseminate, it will also explain how work is being done to decarbonize the economy and what steps Naturgy is taking.
After gaining more than 243,000 followers on Facebook, Instagram, LinkedIn, and Twitter, Naturgy has created a profile on TikTok (@naturgy)"For us, TikTok is an essential platform to explain Naturgy's positioning in a close and transparent way and to work on approaching younger audiences through education, tips and curiosities about the sector, and entertainment, always as part of the corporate social media strategy," says Jordi Garcia Tabernero, General Director of Sustainability, Reputation and Institutional Relations at Naturgy.
The topics that will be addressed clearly and entertainingly on Naturgy's TikTok will range from explaining the most technical concepts about energy to consumption issues and practical tips, or how to lead a more sustainable life to be more respectful of the planet.
Beyond TikTok
The video social network is not the only way Naturgy is using to expand its impact and respond to the concerns consumers have today. With presenter and writer Samanta Villar accompanied by experts, the company has produced a series of capsules with which it wants to make energy and its key concepts easy and understandable.
Frequently asked questions about energy with Samanta Villar, which can be seen on Naturgy's YouTube channel, will serve to answer questions such as What is the energy transition?, Who decides the price of electricity?, What is the difference between the free market or the regulated market?, What can I do to save on my electricity bill?...
With this project, Naturgy wants to "take a step forward and demonstrate its commitment to society, offering independent information to consumers so they can clear their doubts about the energy sector and understand current issues related to it in a simple and didactic way."