FC Barcelona has opened its first outlet store in the Viladecans The Style Outlets shopping center. The pop-up format establishment, the only one in the world to sell official kits from previous seasons, will offer both technical products and special lifestyle collections for everyday use, with discounts that can reach 50%.
The store, with an area of 192 square meters, is temporary and aims to offer a new option for Culés fans who want to purchase original Barça products, especially for the upcoming Christmas holidays.
The new Barça outlet joins the list of official Club stores that are directly managed by the Blaugrana entity and which are the Barça Store at Camp Nou, the Canaletes store on La Rambla, the Paseo de Gracia store, the Barcelona-El Prat Josep Tarradellas Airport stores in terminal T1 and terminal T2 and also the one in La Roca Village.
From the shopping center --which has just celebrated its fifth anniversary-- they explain that "this important commitment by FC Barcelona, a globally recognized brand, to Viladecans The Style Outlets is further proof of this center's position as a key space for the entry and expansion of national and international brands in the outlet channel."
The opening of the Barça store has also coincided with another pop-up in the shopping center, that of Torrons Vicens. Other recent commercial openings in the complex correspond to the lingerie brand Triumph and the Australian surf and snow brand Rip Curl.