New implementation of a multinational company in Barcelona sponsored by Barcelona & Partners, the investment attraction agency of Barcelona Global. The Asian social network Bigo Live, based in Singapore, has set up its first office in Europe in the Catalan capital, from which it will begin its commercial operations in Spain and Portugal. Owned by Joyy, a Chinese multinational listed on the US Nasdaq, Bigo Live is a live video streaming application that currently has more than 400 million users in 150 countries.
The opening of the Barcelona office will mean the creation of about twenty jobs, a figure that will be expanded as the company manages to open up the market. "The dynamic environment of the city fits perfectly with our culture," explained Kexin Liu, manager of Bigo Live in Spain and Portugal. According to the executive, Barcelona's strategic location has been taken into account, which provides "excellent connections with all of Europe and the rest of the world, making it a central hub for our international expansion efforts."
Bigo Live is, along with Likee, one of the two business areas of Bigo Technology, a company headquartered in Singapore with more than 30 offices and six R&D centers. Bigo Live is a social streaming platform, that is, live video playback where users broadcast moments of their lives, show their talents, interact and send each other virtual gifts in real time. It is available in more than 150 countries. In parallel, Likee is a short video creation platform with state-of-the-art special effects tools that has more than 100 million users, being popular among the so-called Generation Z.
From the new Barcelona headquarters, Bigo Live will manage the Spanish and Portuguese market, focusing mainly on business development and initiatives related to marketing and the adaptation of its products and services to the preferences and interests of the Spanish and Portuguese audience.
Barcelona & Partners has accompanied the multinational in the process of choosing the city as its headquarters in the Iberian Peninsula, in addition to providing support and assistance in the decision-making. According to the general director of Barcelona & Partners, Montse Puig, in choosing Barcelona as the headquarters for its first office in Europe, Bigo Live has valued the city's deep-rooted "prosperous community of great creative talent, also aligned with the company's values, such as the promotion and fostering of innovation."