Homer's Odyssey first taught that the core of the story was not in the final destination, but in the journey to get there. Many times, the experiences acquired during the journey are what end up marking one forever and being the drivers of innovative ideas later on. This is the case of Surkana, a brand of clothing, accessories, bags, and jewelry/costume jewelry with more than twenty years of history, born in Barcelona and which for the first time is walking at the 080 Barcelona Fashion. Its name comes from the union of Sur (joy, color, warmth, vitality, Mediterranean) and Turkana (Africa, colors, earth, origin, pilgrimage) and its clothing emulates the different cultures and creativities of the world. Thus, they use travel as inspiration for their patterns, designs, and fabrics.
In a world where color palettes seeking elegance have become monochromatic and dark, Surkana launches striking designs with different colors that seek to recall the energy and light of travels to other countries and cultures. The richness of colors, symbols, and multicultural illustrations are the brand's way of representing its own vitality and positivity. All, in everyday models and patterns; a way of representing the cultures of the world through the week's outfits. According to them: "We combine the creative freedom of our sources of inspiration with fashion parameters that adjust to each collection, always taking quality into account." And precisely this freedom when creating is what allows them to capture their experiences in each of the collections they present. Surkana's philosophy is a reflection on the world, and that is why it bears fruit. According to the brand itself, they are present in two hundred points of sale in 23 different countries. They have sold approximately one million units through their online channel, their own store, and points of sale.
For Surkana, the sense of community is key, and they have a very identified buyer profile. These are women with a young and fun spirit who enjoy the brand's vitality and personality. They do not speak at any time of designs for young people, but rather recall that designs have no age and, therefore, are linked to the personality of the clients. You don't have to be 20 years old to wear Surkana clothes, but they do seek to represent this spirit of youth. They also recognize that their target is a "self-confident consumer, culturally and socially committed." In this way, they describe their clients as people with "a feeling of freedom, curiosity, and attention to the world around us." To add, they specify that they want to "share with those who seek in Surkana unique and particular garments and accessories for their daily adventures."
Surkana's will is to have a unique and sustainable product
Surkana's will is to have a unique and sustainable product. From the brand, they comment that they choose their suppliers carefully and that their fabrics are natural or recycled. In this way, they use recycled yarns, organic cotton, bamboo, linen, cupro, and viscose in most of their designs. In addition, they also have a very clear responsibility towards the world and people. For this reason, they collaborate with various associations and entities from different fields, but with a similar mission: to improve people's lives. Thus, they state that they "care for the environment and worry about the most disadvantaged people by collaborating with associations such as": ACNUR, Spanish Red Cross, SOS Children's Villages, Spanish Association Against Cancer, GAVI, Chascar, Barcelona Sostenible, Intress, Ared, and Active Africa.
A collection from Barcelona
Its first appearance at 080 Barcelona Fashion coincides with the arrival of its new collection inspired by the Catalan capital. Surkana has presented From Barcelona With Love, the autumn/winter 2026 collection. The collection —according to the brand— aims to reinterpret urban and architectural elements of the city (balconies, mosaics, portals, and facades) in the form of prints, textures, and compositions. However, the main objective is to maintain the brand's character of vitality and positivity, but with artisanal touches and a bohemian component. According to them, the materials include denim, suede, corduroy, silk, wool, and knitwear, and the palette evolves throughout the season: it starts with grays and greens combined with warm tones, and towards winter, maroons, intense reds, blacks, gold, and brown gain prominence.
In short, Surkana's journey begins and ends in Barcelona, but not without having first traveled the world. Its colorful, vibrant, and eye-catching designs captivate buyers all over the planet. Furthermore, its commitment to sustainability and people makes Surkana a brand to keep on the radar. The anticipation, therefore, is high for its debut on the first day of the 080.